Influencer & Creator Analytics Manager

Resolute Digital, a Weber Shandwick Company; Birmingham, Northern (MI, KY); Hybrid; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick in Birmingham, MI is seeking a Manager, Analytics (Influencer + Paid Creator Analytics) to lead social data analysis and storytelling for GM brands. You will shape social strategy, identify what works, and collaborate across the Communications Research & Analytics team to drive insights.

The role requires 3+ years in analytics, experience with paid/earned/owned/influencer media, and strong client collaboration. Salary range: 84,000–95,000 USD.

Qualifications

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging with large, complex clients; federal government experience is a plus.

Responsibilities

• Serve as a go-to expert on social trends and influencer performance.
• Recommend earned social strategies and creator outreach based on data.
• Build monthly creator benchmarking reports across platforms and activations.

Skills

Social analytics

Influencer analytics

Marketing analytics

Data storytelling

Job description

Weber Shandwick in Birmingham, MI is seeking a Manager, Analytics (Influencer + Paid Creator Analytics) to lead social data analysis and storytelling for GM brands. You will shape social strategy, identify what works, and collaborate across the Communications Research & Analytics team to drive insights.

The role requires 3+ years in analytics, experience with paid/earned/owned/influencer media, and strong client collaboration. Salary range: 84,000–95,000 USD.