Industry Marketing Manager

Cvent; Tysons (VA); Presencial; USD 100 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Collaborative environment

Access to leading technology and data

Equal opportunity employer

Resumo da oferta

Cvent is seeking an Industry Marketing Manager for Hospitality Cloud segments in Tysons, VA. You will develop and execute strategic marketing plans, create targeted content, and lead multi-channel campaigns to drive pipeline and revenue.

The role requires strong segment knowledge, cross-functional collaboration, and a passion for hospitality technology. Success hinges on translating industry trends into differentiated messaging while partnering with sales, product, and demand generation to

Qualificações

• 6+ years of B2B marketing experience with a focus on hospitality, travel or related technology.
• Proven success in multi-channel marketing campaigns that drive pipeline and revenue.
• Understanding of buyer journeys and personas across marketing, sales and ops.
• Experience with marketing automation, CRM and analytics tools and data-driven decisions.
• Excellent communication and cross-functional collaboration skills.

Responsabilidades

• Develop and execute integrated marketing plans to position Cvent as the tech partner of choice for hotels, venues, chains and partners.
• Own segment storytelling and messaging for Hospitality Cloud across priority personas.
• Build multi-channel campaigns (digital, content, events, ABM) to generate demand and pipeline.
• Collaborate with product marketing, sales, demand gen and client success to align programs with business goals.
• Localise content for independents, global and regional players and adapt to stakeholder needs.
• Identify partners and associations to expand Cvent’s presence and thought leadership.
• Support events (webinars, conferences, trade shows) to drive engagement and expansion within HC segments.
• Track performance with demand gen to optimize ROI and investments.

Conhecimentos

B2B marketing

Campaign management

Marketing automation

CRM analytics

Cross-functional collaboration

Formação académica

Bachelor's degree

Ferramentas

Salesforce

Marketo

Descrição da oferta de emprego

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology company with more than 6,000+ employees and 34,000+ customers worldwide, including 80% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation. AI isn;t just a tool for us - it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on human judgment and creativity that drive real innovation.

Industry Marketing Manager - Hospitality Cloud Segments

This role is responsible for developing and executing integrated marketing plans that position Cvent as the technology partner of choice for hotels, venues, chains and other hospitality organizations across all HC segments.

The ideal candidate is a B2B marketer with a passion for segment and industry marketing, a strong understanding of the hospitality ecosystem (from properties and venues to chains and partners), and a proven track record of building content and campaigns that drive pipeline, revenue and brand awareness.

• Develop and execute strategic marketing plans to drive growth and pipeline across all Hospitality Cloud segments, in close partnership with demand generation, sales, account management and client success.
• Own segment storytelling and positioning for Hospitality Cloud - clearly articulating Cvent’s differentiated value for hotels, venues, chains and partners, and tailoring messaging to priority personas across the buying committee.
• Build and optimise multi-channel campaigns (digital, content, events, ABM and more) that generate demand and expand Cvent’s footprint across HC accounts and segments.
• Collaborate cross-functionally with product marketing, product management, demand generation, sales, client success and partner teams to ensure programmes are aligned to business objectives, customer insights and industry trends.
• Localise and adapt messaging and content to address segment-specific challenges and opportunities (e.g. independents vs. chains, global vs. regional, property-level vs. corporate-level stakeholders).
• Identify and activate key industry partners and associations in the hospitality space to amplify Cvent’s presence, thought leadership and influence across HC audiences.
• Support and execute Cvent-hosted and third-party events (webinars, conferences, trade shows, roundtables and partner events) that drive engagement, lead generation and expansion within HC segments.
• Partner with demand generation to track and analyse performance (lead and pipeline contribution, segment performance and ROI) and use insights to inform optimisation and future investments.
• Stay current on hospitality industry trends and competitive dynamics - including distribution, group and transient business, meetings and events and technology adoption - to inform strategy and maintain Cvent’s leadership position.

What You Bring

• 6+ years of B2B marketing experience, with a focus on product, segment or industry marketing; experience in hospitality, travel or related technology strongly preferred.
• Demonstrated success in developing and executing integrated, multi-channel marketing campaigns that drive measurable results (pipeline, bookings and revenue).
• Strong understanding of hospitality buyer journeys and personas (e.g. sales, revenue management, marketing, operations, corporate decision-makers) and how to tailor messaging and content to each.
• Experience with marketing automation, CRM and analytics tools (e.g. Salesforce, Marketo or similar) and using data to inform decisions.
• Excellent communication, storytelling and project management skills, with a track record of effective cross-functional collaboration.
• Creative thinker with strong analytical skills and attention to detail, able to connect industry trends and customer needs to Cvent’s Hospitality Cloud solutions.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or professional marketing qualifications a plus.

Why Cvent?

• Opportunity to shape the go-to-market strategy for all of Cvent’s Hospitality Cloud segments and influence growth in a strategic, high-visibility part of the business.
• A collaborative, innovative and fast-paced environment where segment expertise and ideas are valued.
• Access to industry-leading technology and data that power meetings, events and hospitality performance worldwide.
• Competitive compensation and benefits package.

Cvent is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. If you’re passionate about hospitality, segment marketing and making an impact in a high-growth technology company, we’d love to hear from you!

Physical Demands

We are not able to offer sponsorship for this position.