Industrial Automation Solutions Marketing Lead

Renesas Electronics Corp.; Raleigh (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Renesas Electronics Corp. is seeking a regional Solutions Marketing lead focused on Industrial Automation to promote solutions, engage with key customers, and drive application-level opportunities.

You will collaborate with Sales, FAE's, Product Groups, Channel marketing, and System Architects to execute strategic engagement plans and expand growth in this segment. The role emphasizes driving design wins, revenue growth, and market development across PLCs, edge sensing, motor control, and HMI

Qualifications

• 10+ years of experience in business development, field applications engineering, marketing, or related roles.
• Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc.
• Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field.
• Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
• Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.

Responsibilities

• Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
• Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
• Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
• Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial automation customer base.
• Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
• Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
• Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact and adoption rate.
• Define and develop product collateral, competitive analysis, customer presentations and field training material.

Skills

Business development

Marketing

Strategic planning

Cross-functional collaboration

Industrial automation

Job description

Renesas Electronics Corp. is seeking a regional Solutions Marketing lead focused on Industrial Automation to promote solutions, engage with key customers, and drive application-level opportunities.

You will collaborate with Sales, FAE's, Product Groups, Channel marketing, and System Architects to execute strategic engagement plans and expand growth in this segment. The role emphasizes driving design wins, revenue growth, and market development across PLCs, edge sensing, motor control, and HMI