In-Store Media Strategy Lead

DICK'S Sporting Goods, Inc.; McAlisters Crossroads (PA); On-site; USD 120,000 - 160,000; Full time

Job summary

DICK'S Sporting Goods is seeking a Manager In-Store Media Strategy to lead the strategy, innovation, and inventory management of our in-store media portfolio. You will identify new media opportunities, optimize assets, and partner cross-functionally to ensure scalable solutions that deliver value for advertisers and enhance the athlete experience.

This role provides strategic direction and decision support to internal teams, leadership, and client partners, communicating opportunities, risks,

Qualifications

• Bachelor's degree in Marketing, Operations, or Business.
• 5–7 years of experience.
• Experience with CRM tools (Salesforce).
• Proficient in data analysis and reporting (Excel, Tableau, Power BI).
• Strong written and verbal communication.
• Supervisory and leadership experience.
• In-depth knowledge of in-store retail media.
• Detail-oriented with high accuracy.

Responsibilities

• Develop and maintain the strategic roadmap for in-store media opportunities.
• Identify new media products and placements.
• Coordinate with internal teams and external vendors.
• Provide executive-level presentations and recommendations.
• Maintain inventory of media assets and oversee utilization.
• Support cross-functional alignment and stakeholder communications.

Skills

Analytical skills

Problem-solving

Organizational skills

Communication skills

Interpersonal skills

Leadership

Customer service

Attention to detail

Adaptability

Education

Bachelor's degree in Marketing/Operations/Business

Tools

Salesforce

Power BI

Tableau

Microsoft Excel

Job description

DICK'S Sporting Goods is seeking a Manager In-Store Media Strategy to lead the strategy, innovation, and inventory management of our in-store media portfolio. You will identify new media opportunities, optimize assets, and partner cross-functionally to ensure scalable solutions that deliver value for advertisers and enhance the athlete experience.

This role provides strategic direction and decision support to internal teams, leadership, and client partners, communicating opportunities, risks,