In-Store Media Strategy Lead

DICK'S Sporting Goods, Inc.; Coraopolis (Allegheny County); On-site; USD 120,000 - 150,000; Full time

Job summary

DICK’S Sporting Goods is seeking a Manager In-Store Media Strategy to lead strategy, innovation, and inventory for the in-store media network. You will identify opportunities, optimize assets, and partner cross-functionally to ensure scalable and valuable programs for advertisers and the athlete experience.

You will provide strategic guidance, tooling, and reporting to internal teams and client partners, balancing advertiser goals with store feasibility and brand standards in a fast-paced retail

Qualifications

• Bachelor's degree in Marketing, Operations, Business, or a closely related field.
• 5–7 years of relevant experience.
• Experience with Microsoft Office (Word, Excel, PowerPoint, Outlook) and CRM tools (Salesforce).
• Strong data analysis skills and reporting experience with Tableau or Power BI.

Responsibilities

• Lead the strategy and inventory management for the in-store media portfolio.
• Identify new media opportunities and optimize existing assets.
• Partner cross-functionally to ensure scalable, feasible in-store programs.
• Provide strategic recommendations, tools, and reporting to teams and partners.
• Develop executive-level presentations communicating opportunities, risks, and next steps.
• Maintain inventory and ensure accurate reflection in records and materials.

Skills

Analytical skills

Problem solving

Organizational skills

Communication

Interpersonal skills

Leadership capabilities

Customer-service oriented mindset

Ability to manage multiple priorities

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Operations, Business, or related field

Tools

Microsoft Office

Salesforce

Tableau

Power BI

Job description

DICK’S Sporting Goods is seeking a Manager In-Store Media Strategy to lead strategy, innovation, and inventory for the in-store media network. You will identify opportunities, optimize assets, and partner cross-functionally to ensure scalable and valuable programs for advertisers and the athlete experience.

You will provide strategic guidance, tooling, and reporting to internal teams and client partners, balancing advertiser goals with store feasibility and brand standards in a fast-paced retail