Manager In-Store Media Strategy

DICK'S Sporting Goods, Inc.; Petaluma Center (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK’S Sporting Goods, Inc. seeks a Manager In-Store Media Strategy to lead the strategy, innovation, and inventory management for the Dick’s Media Network across stores and physical retail formats.

You will identify new media opportunities, partner with internal teams and external vendors, and translate insights into scalable programs that enhance the athlete experience and deliver measurable value for advertisers and the business.

Responsibilities

• Develop and maintain the strategic roadmap for in-store media opportunities across stores and physical formats.
• Identify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience.
• Evaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value.
• Partner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences.
• Use industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform evolution of the portfolio.
• Develop business recommendations and executive-level presentations that communicate opportunities, risks, and next steps clearly.
• Align leadership on monetization strategy backed by trends and contribution goals.

Skills

Strategic planning

Inventory management

Cross-functional leadership

Vendor evaluation

Executive presentations

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team

OVERVIEW

The Manager In-Store Media Strategy leads the strategy, innovation, and inventory management of DICK’S Media Network’s in-store media portfolio. The position identifies new media opportunities, optimizes existing assets, and partners cross-functionally to ensure solutions are scalable, operationally feasible, and deliver value for advertisers and the business while supporting the athlete experience. This individual will also serve as a key subject matter expert, providing strategic recommendations, tools, reporting, and guidance to internal teams, leadership, and client-facing partners. The role is expected to provide both strategic direction and practical decision support, ensuring stakeholders understand what inventory is available, how it can be used, what constraints apply, and how opportunities can be carried forward into successful in-store programs.

JOB DUTIES & RESPONSIBILITIES

In-Store Media Strategy and Innovation

Develop and maintain the strategic roadmap for DICK’S Media Network opportunities across stores and physical retail formats. Identify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience. Evaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value Partner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences. Use industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform the continued evolution of the in-store media portfolio. Identify opportunities to increase the value, adoption, effectiveness, and scalability of in-store media products. Develop business recommendations and executive-level presentations that clearly communicate opportunities, tradeoffs, dependencies, risks, and recommended next steps. Ensure in-store media strategies balance advertiser and business objectives with operational requirements, brand standards, technical feasibility, and the athlete experience. Align leadership on a monetization strategy backed by industry trends, vendor insight, and contribution goals

In-Store Media Inventory Management and Oversight

Maintain a comprehensive inventory of all in-store media assets, placements, formats, capabilities, and associated store locations. Provide strategic oversight of available, planned, reserved, activated, and unavailable in-store media inventory to support informed planning and decision making. Identify potential inventory conflicts, capacity limitations, scheduling overlaps, or execution risks and facilitate resolution across stakeholders Monitor inventory changes resulting from remodels, new stores, store closures, equipment maintenance, technology upgrades, or changes to media capabilities. Evaluate inventory utilization and identify opportunities to improve availability, increase adoption, reduce underutilization and support revenue growth. Support inventory allocation decisions by balancing advertiser commitments, internal business priorities, athlete experience considerations, operational requirements, and technical feasibility. Establish processes for adding, modifying, temporarily removing, or retiring media inventory as store environments and network capabilities evolve. Coordinate with project and operations teams to ensure newly installed or modified assets are accurately reflected in inventory records and stakeholder-facing materials. Develop recurring inventory updates and executive-level reporting that summarize availability, utilization, risks, changes, and growth opportunities

Internal and External Stakeholder Support

Serve as a primary strategic resource