In-Store Media Strategy Lead

DICK'S Sporting Goods, Inc.; Center (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods is seeking a Manager In-Store Media Strategy to lead strategy, innovation, and inventory for the in-store media portfolio. You will identify new media opportunities, optimize assets, and partner across teams to deliver scalable, value-driven programs that align with the athlete experience.

The role provides strategic direction, reporting, and guidance to internal teams and clients, ensuring clear communication of opportunities, risks, and next steps.

Qualifications

• Bachelor's degree in Marketing, Operations, Business, or related field.
• 5-7 years of experience.
• Experience with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience working with CRM tools (Salesforce).
• Strong proficiency in data analysis tools (Tableau/Power BI) and reporting.
• Excellent analytical, problem-solving, and organizational skills.
• Exceptional communication and interpersonal skills for cross-functional collaboration.
• Detail-oriented with accuracy and quality.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Supervisory & leadership capabilities.

Responsibilities

• Develop and maintain the strategic roadmap for in-store media opportunities across stores and formats.
• Identify new in-store media products and capabilities to support advertiser objectives while enhancing athlete experience.
• Evaluate opportunities based on alignment, inventory, feasibility, scalability, and value.
• Partner with internal teams and vendors to explore technologies, formats, and experiences.
• Provide strategic recommendations, tools, and executive-level updates on inventory and opportunities.

Skills

Data analysis

Executive comms

Strategic thinking

Cross-functional

Project mgmt

Education

Bachelors degree

Tools

Microsoft Suite

Salesforce

Tableau

Power BI

Job description

DICK'S Sporting Goods is seeking a Manager In-Store Media Strategy to lead strategy, innovation, and inventory for the in-store media portfolio. You will identify new media opportunities, optimize assets, and partner across teams to deliver scalable, value-driven programs that align with the athlete experience.

The role provides strategic direction, reporting, and guidance to internal teams and clients, ensuring clear communication of opportunities, risks, and next steps.