In-Office Social Media Lead: Strategy & Storytelling

Barrette Workforce Solutions, LLC

Washington (Washington County)

On-site

USD 70,000 - 90,000

Full time

2 days ago
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Job summary

Barrette Workforce Solutions, LLC is seeking a Social Media Manager to own strategy, storytelling and content across platforms with a strong brand voice. This in-office role in Washington County focuses on engaging audiences on LinkedIn, Instagram, TikTok, Facebook, and YouTube.

You'll lead creative concepts, coordinate shoots, collaborate with influencers, and turn data into actions that boost reach, engagement and conversation while managing multiple campaigns and priorities.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
  • 5+ years of professional social media experience across multiple channels.
  • Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
  • Experience with social media management, publishing and analytics tools such as Sprout Social.

Responsibilities

  • Own the social strategy and lead an organic social media plan to grow awareness and engagement.
  • Define and maintain an authentic, engaging voice across all channels.
  • Create platform-specific content approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
  • Lead planning and development of social-first campaigns and timely content.
  • Build a community and encourage conversation, sharing and growth.
  • Track performance, analyze data and turn insights into recommendations.

Skills

Social strategy
Content creation
Storytelling
Influencer partnerships
Analytics & reporting
Copywriting
Brand voice development
Project management

Education

Bachelor's degree in Marketing, Communications, PR, Journalism or related field

Tools

Sprout Social
Social media publishing tools

Job description

Barrette Workforce Solutions, LLC is seeking a Social Media Manager to own strategy, storytelling and content across platforms with a strong brand voice. This in-office role in Washington County focuses on engaging audiences on LinkedIn, Instagram, TikTok, Facebook, and YouTube.

You'll lead creative concepts, coordinate shoots, collaborate with influencers, and turn data into actions that boost reach, engagement and conversation while managing multiple campaigns and priorities.

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