In-Office Social Media Lead - Strategy and Storytelling

KingRecruitingServices; Washington (Washington County); On-site; USD 65,000 - 90,000; Full time

Job summary

KingRecruitingServices is seeking a Social Media Manager to own and elevate our client’s social presence across Instagram, LinkedIn, TikTok, Facebook and YouTube. This in-office role in Washington County, PA focuses on strategy, storytelling and creative campaigns rather than spreadsheets alone.

You’ll define voice, plan campaigns, coordinate shoots, collaborate with creators and partners, and track performance to grow engagement and brand awareness through engaging, platform-specific content.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• A strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.
• A creative mindset paired with the organization needed to manage multiple projects, deadlines and priorities.
• Strong attention to detail without losing sight of the bigger creative picture.
• The confidence to bring new ideas to the table — and the curiosity to keep experimenting.

Responsibilities

• Own the social strategy. Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
• Bring the brand to life. Help define and maintain a recognizable, authentic and engaging voice across every social channel.
• Think differently for every platform. Create smart, platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and whatever platform everyone is talking about next.
• Create content people actually want to see. Lead the planning and development of social-first campaigns, timely content, creative storytelling and engaging posts that stand out in crowded feeds.
• Build a community — not just a follower count. Develop strategies that encourage conversation, engagement, sharing and long-term audience growth.
• Stay ahead of what’s next. Keep a pulse on trends, platform changes, emerging technologies, new content formats and evolving audience behaviors — and turn those insights into ideas.
• Make influencers part of the story. Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns that feel authentic and deliver results.
• Collaborate with creative partners. Work with outside agencies, vendors and internal teams to brainstorm concepts, coordinate content production and bring ideas from the whiteboard to the social feed.
• Get involved in content shoots. Help plan and coordinate on-site shoots and identify great opportunities for behind-the-scenes content, storytelling and social-first moments.
• Run the content calendar. Keep social activity organized, timely and coordinated while making room for those spontaneous opportunities that social media does best.
• Know what’s working. Track performance, analyze engagement and audience data, identify trends and turn the numbers into recommendations for even better content.
• Protect the conversation. Monitor social channels and help manage communications when a situation requires a thoughtful or timely response.
• Help develop the team. Provide leadership, coaching and mentorship to a Social Media Coordinator while creating an environment where new ideas are encouraged.

Skills

Social media strategy

Content creation

Influencer partnerships

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Job description

KingRecruitingServices is seeking a Social Media Manager to own and elevate our client’s social presence across Instagram, LinkedIn, TikTok, Facebook and YouTube. This in-office role in Washington County, PA focuses on strategy, storytelling and creative campaigns rather than spreadsheets alone.

You’ll define voice, plan campaigns, coordinate shoots, collaborate with creators and partners, and track performance to grow engagement and brand awareness through engaging, platform-specific content.