In-App Media Buyer

Jobgether; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Fully Remote Work

Advertising Infrastructure

In-house Creative Support

Advanced Analytics

Flexible Benefits

International Environment

Full-time position

Job summary

Jobgether is seeking an Accountable Campaign Manager to plan and execute in-app campaigns for iOS and Android WebView across Tier-1 and Tier-2 European markets. You will oversee Unity Ads, Kayzen, or Moloco campaigns and collaborate with design and analytics teams.

You will manage daily budgets, optimize ROAS, run structured A/B tests, and develop creative strategies to attract high-quality players while scaling profitable spend in a fast-paced, international environment.

Qualifications

• At least 1 year of hands-on experience launching and managing in-app advertising campaigns in iGaming.
• Recent experience running campaigns targeting Tier-1 and Tier-2 European markets via Unity Ads, Kayzen, or Moloco.
• Experience managing advertising budgets of $1,500+ per day with scalable campaigns and controlled CAC.

Responsibilities

• In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView in iGaming, focusing on Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition: Manage campaigns across in-app networks, especially Unity Ads and Kayzen, with Moloco experience.
• Budget Management and Scaling: Oversee daily budgets of at least $1,500, optimize spend and scale while preserving efficiency.
• Campaign Performance Optimization: Monitor KPIs, analyze relationships between metrics, and improve deposit acquisition costs and overall performance.
• Creative Strategy and Testing: Collaborate with designers to develop distinctive creatives and test combinations to influence player quality.
• A/B Testing and Experimentation: Design and run structured A/B tests across creatives, offers, and configurations.
• Revenue and ROAS Optimization: Optimize campaigns based on ROAS, considering deposits and long-term value.
• Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to guide scaling and budgeting decisions.
• Cross-Functional Collaboration: Work with creative, technical, and analytics teams to maximize campaign effectiveness.

Skills

In-App Campaign Management

Campaign Optimization

Budget Management

A/B Testing

Data Analysis

Tools

Unity Ads

Kayzen

Moloco

Job description

Accountabilities

- In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.

- Paid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.

- Budget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.

- Campaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.

- Creative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.

- A/B Testing and Experimentation: Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.

- Revenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.

- Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.

- Cross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.

Requirements

- Relevant Experience: At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry.

- Recent Platform Expertise: Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms: Unity Ads, Kayzen, or Moloco.

- Budget Management: Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs.

- In-App Advertising Knowledge: Strong understanding of in-app user acquisition, WebView applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical.

- Analytical Skills: Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results.

- Performance Optimization: Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data.

- Creative Thinking: Ability to develop non-standard creative and offer combinations in collaboration with designers, with an understanding of how advertising concepts can influence user engagement and player quality.

- Testing Methodologies: Practical experience designing, running, and interpreting A/B tests to validate hypotheses and improve advertising performance.

- Revenue-Focused Mindset: Understanding of ROAS optimization and the importance of evaluating both initial deposits and subsequent revenue when assessing campaign effectiveness.

- Data-Driven Decision-Making: Familiarity with analytics tools and cohort analysis, with the ability to translate findings into actionable campaign improvements.

- Collaboration and Initiative: A proactive, results-oriented approach, strong communication skills, and the ability to work effectively with creative, technical, and analytical teams in a dynamic international environment.

Benefits

- Fully Remote Work: Work remotely from a location that suits you, with the original role listed across Europe.

- Dedicated Advertising Infrastructure: Access to advertising accounts and technical integration support to facilitate campaign execution and optimization.

- App Development Resources: Work with both internally developed and rented applications, providing flexibility for campaign testing and growth.

- In-house Creative Support: Collaborate with a dedicated creative department to develop, test, and refine advertising concepts.

- Advanced Analytics: Benefit from performance tracking that covers initial and subsequent deposits, alongside cohort analysis to support long-term revenue optimization.

- Flexible Benefits Program: Access a benefits cafeteria offering a variety of options tailored to personal and professional needs, including:

- Children's allowance.

- Mental health support.

- Sports and fitness activities.

- Language courses.

- Automotive services.

- Veterinary services.

- Home office setup assistance.

- Dental services.

- Books and stationery.

- Training and professional development compensation.

- Massage services.

- International Environment: Join a global team operating across multiple markets, with opportunities to contribute to ambitious projects in a competitive, technology-driven industry.

- Employment Type: Full-time position.