Senior User Acquisition Manager

Bratte; Warsaw (IN); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Remote across Europe

Warsaw hub

29 days paid leave

Care bonus

Hardware provided

Small, experienced team

Job summary

Bratte is seeking the first marketing hire to build and own the acquisition function for a groundbreaking AI companion app. You will define the initial channel mix, budgets, and test structures, with direct access to founders who value fast decisions and impact.

You will grow the team and set up scalable pipelines for creative production and measurement, targeting US, Japan, and Korea. Ideal candidates bring 4+ years in paid UA for mobile consumer products, strong Asia experience, and a track

Qualifications

• 4+ years in paid UA on mobile consumer products, gaming or entertainment a strong plus.
• Experience buying in Japan or across Asia is highly valued.
• Experience running meaningful budgets and scaling campaigns.
• Hands-on with mobile ad networks (AppLovin, Unity, Moloco, Mintegral, Liftoff).
• Proven ability with Meta and TikTok for creative-driven buying and ownership.
• Familiarity with Google App Campaigns and Apple Search Ads; LINE Ads, Yahoo! Japan a plus.
• Ability to read cohorts before spend and adjust campaigns accordingly.
• Strong sense of global consumer trends affecting US, Japan, Korea markets.
• Working English; additional languages (Russian/Ukrainian/Belarusian) help internal collaboration.

Responsibilities

• Own the acquisition function from zero and build the initial channel mix.
• Define channel selection, media plan, test structure, budget logic.
• Set up MMP, attribution, cohorts, CAC / ROAS / LTV and report findings.
• Provide creative direction and later help hire a producer and set up the production pipeline.
• Manage store and platform moderation for an AI companion product.

Skills

Paid UA

Budget management

Mobile advertising platforms

Meta & TikTok buying

Google App Campaigns

Apple Search Ads / LINE Ads / Yahoo! J

Cohort analysis

Global consumer culture

Working English + multi-language

Tools

AppLovin

Unity

Moloco

Mintegral

Liftoff

Meta Ads Manager

Job description

About us

We\'re building Animates — an AI companion app. Not a chatbot. Not a waifu app. A companion who remembers what you told them three weeks ago, notices you\'re off before you say so, and is still there on your laptop when you close your phone. They have a face. They look at you when you speak. They react in real time.

All of it rests on one thing: our own animation model, running locally on-device.

We have a live product and a community that found us on their own. What we don\'t have yet is paid acquisition. That\'s the job.

About the role

Joining us at this stage is a unique opportunity to work directly with the founders, shape the company\'s growth, and make a real impact. As we scale, your growth scales with us. We value expertise, embrace initiative, and empower you to make decisions and showcase your skills. Our decision-making process is fast and efficient, giving you the freedom to contribute meaningfully and drive results.

You\'re the first marketing hire in the company. There is no channel mix to inherit, no historical dashboard to read, no playbook to follow. You build the acquisition function — and then you help us build the team around it.

What you\'d own

• Paid UA from zero. Channel selection, media plan, test structure, budget logic. You decide what we try first and why.


• Finding what works. Geo × channel × creative × audience.


• The numbers. MMP setup, attribution, cohorts, CAC / ROAS / LTV. Including the part where you tell us the math doesn\'t converge.


• Creative direction. You\'d brief it yourself at first, and later help us hire a dedicated creative producer and set up the production pipeline together.


• Store and platform moderation. AI companions sit in a sensitive category almost everywhere. Navigating that is part of the job here.

How we work

You\'d work directly with the founders — that\'s where direction is set, and decisions are made, usually in the same conversation. No layers, no approval queues. You bring a hypothesis, we fund it, or we park it, and you move on.

Budgets follow the math. Tests start small; once the unit economics hold, scale isn\'t the constraint.

We\'re a pre-PMF company, and we\'re honest about what that means: some hypotheses won\'t survive contact with reality, priorities can shift, and not everything will be figured out when you arrive. If that sounds like a reason to say no, we understand. If it sounds like the interesting part, we\'d like to talk.

What we\'re looking for

We know this list describes more than one person\'s ideal career path. We\'d rather tell you what the job actually needs and let you decide where you land — if you\'re strong on most of it and curious about the rest, apply.

• 4+ years in paid UA on mobile consumer products. Gaming or entertainment is a strong plus.


• Buying experience in Japan, or across Asia more broadly (Japan / Korea). This is the one that matters most to us.


• Experience running meaningful budgets. We\'re not looking for a specific number, but we do want someone who has been through a scale, not only through tests.


• Mobile ad networks (AppLovin, Unity, Moloco, Mintegral, Liftoff) — hands-on. This is where most of the volume in our category lives, especially in Asia.


• Meta and TikTok — creative-driven buying, where you\'ve owned the pipeline and not only the account.


• Google App Campaigns as a working baseline.


• Apple Search Ads and Japanese platforms (LINE Ads, Yahoo! Japan) — a strong signal, though we don\'t expect all of it.


• You read cohorts before you read spend, and you\'re comfortable killing your own campaigns.


• A feel for global consumer culture and where trends move. We build for the US, Japan, and Korea, and a media buyer who only reads Western taste will miss half the room.


• Working English. Plus Russian, Ukrainian, or Belarusian — that\'s how the team talks internally today.

If you have deep Asian market experience but a narrower channel mix — or a strong channel mix and one market you opened from scratch — we\'d still like to hear from you.

What we offer

• Remote across Europe, Warsaw hub — coworking covered wherever you are.


• 29 days of paid leave.


• Care bonus to spend on benefits that matter to you.


• Any hardware you want.


• A small team that has done this before, and a product with no precedent to copy.


• Your first campaign live within weeks of joining, not quarters.

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