Digital Marketing Operations & Analytics Specialist

ArchWell Health; United States; On-site; USD 42,000 - 62,000; Full time

Job summary

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, marketing technology platforms, and campaign execution. You will manage digital marketing systems and assets, support website content and data processes, and help ensure data quality across connected platforms to improve marketing performance.

The ideal candidate is detail-oriented with a technical mindset, experience with digital marketing tools, and a drive for continuous improvement in lead,

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• 0-2 years of experience in digital marketing, marketing operations and administration, marketing automation, CRM support, website content management, or a related field.
• Experience with marketing automation platforms, CRM systems, website content management systems, analytics tools, search optimization platforms, database tools, or comparable digital marketing technology.

Responsibilities

• Support marketing technology administration and data management, maintaining data quality and ensuring accurate information across marketing systems and digital platforms.
• Build, maintain, and update digital marketing assets such as users, emails, workflows, forms, landing pages, automations, lists, and campaign materials.
• Partner with internal teams to monitor system integrations, troubleshoot data issues, improve data quality, and support accurate lead, prospect, and member records.
• Support marketing campaign execution by managing audience segmentation, contact data, reporting, and platform administration while providing operational support across member acquisition, retention, and engagement initiatives.
• Coordinate website content management and data integrations, ensuring information is accurate and synchronized across connected systems.
• Perform quality assurance (QA) testing for website updates and user experiences to identify and resolve issues before launch.
• Assist with digital reporting by monitoring engagement metrics and providing insights to support marketing and activity decisions.
• Support search and digital performance reporting by monitoring search visibility, site performance insights, competitive trends, and recommendations to improve discoverability.
• Support ongoing optimization of digital content and structured information to improve discoverability across search engines, AI-powered results, and emerging digital channels.

Skills

Marketing automation

CRM data flow

Website CMS

Analytics

Campaign ops

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Analytics tools

CMS platforms

Job description

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, marketing technology platforms, and campaign execution. You will manage digital marketing systems and assets, support website content and data processes, and help ensure data quality across connected platforms to improve marketing performance.

The ideal candidate is detail-oriented with a technical mindset, experience with digital marketing tools, and a drive for continuous improvement in lead,