Strategic Communications Leader - Higher Education

TrulyHired; Blacksburg (VA); On-site; USD 68,000 - 73,000; Full time

Job summary

Virginia Tech is seeking a Communications Manager to lead the department's strategic communications, marketing, branding, and engagement efforts across the university. The role focuses on elevating visibility and impact through integrated campaigns and compelling storytelling.

You will develop annual work plans, supervise the Digital Marketing Coordinator, and coordinate with the College of Engineering communications team to support research reputation, student and faculty recruitment, alumni

Qualifications

• Masters degree in Communications (or Bachelor's with equivalent experience)
• Demonstrated work history of effective written communication, including editing and copywriting
• Experience with developing promotional materials
• Experience managing multiple communication platforms, including social media
• Strong organizational skills to manage complex priorities and deadlines

Responsibilities

• Develops and executes integrated communications, marketing, branding, and engagement strategies
• Serves as the department's primary communications advisor and supports executive communications
• Supervises the Digital Marketing Coordinator and provides leadership and direction
• Ensures communications align with department, college, and university priorities and brand standards

Skills

Effective written communication

Copywriting

Promotional materials development

Social media management

Project management

Education

Master's degree in Communications

Bachelor's degree in communications

Tools

CMS

Web platforms

Graphic design software

Job description

Virginia Tech is seeking a Communications Manager to lead the department's strategic communications, marketing, branding, and engagement efforts across the university. The role focuses on elevating visibility and impact through integrated campaigns and compelling storytelling.

You will develop annual work plans, supervise the Digital Marketing Coordinator, and coordinate with the College of Engineering communications team to support research reputation, student and faculty recruitment, alumni