Immunology Payer Marketing Lead (US, Remote)

Merck; Richmond (VA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Merck seeks an Associate Director, US Pharma Payer Marketing - Immunology to drive payer access strategies for US launch products. You will collaborate with Brand Marketing, IAM, Medical Affairs and Policy to convert insights into payer execution plans.

The role requires 5+ years in account management, market access, or related fields, with strong leadership, strategic thinking, and knowledge of US payer dynamics. Travel up to 25% is expected.

Qualifications

• Minimum of 5 years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry.
• Demonstrated understanding of healthcare ecosystem and payer segments in the US.
• Experience translating strategy into execution and guiding customer-facing teams.
• Strong collaboration and organizational skills with ability to manage multiple deliverables.

Responsibilities

• Develop customer segment strategies and promotional initiatives for US payer segments.
• Lead engagement with Integrated Account Management and account directors.
• Collaborate with promotions teams and Learning & Development to train customer-facing staff.
• Lead payer segmentation, targeting, and KPI implementation.
• Contribute to value evidence strategies and ensure alignment with brand plans.
• Support successful launches with optimal payer and provider experiences.

Skills

Account Management

Market Access

Brand Marketing

Payer Marketing

Strategic Planning

Relationship Building

Communication Skills

Project Management

Leadership

Negotiation

Education

BA/BS Degree

Pharm D

Job description

Merck seeks an Associate Director, US Pharma Payer Marketing - Immunology to drive payer access strategies for US launch products. You will collaborate with Brand Marketing, IAM, Medical Affairs and Policy to convert insights into payer execution plans.

The role requires 5+ years in account management, market access, or related fields, with strong leadership, strategic thinking, and knowledge of US payer dynamics. Travel up to 25% is expected.