Idaho Tourism Growth Strategist

IdahoPTV; Boise (ID); On-site; USD 36,000 - 39,000; Full time

Benefits offered by this job

One of the top 5 retirement systems (P

Multiple retirement plans including 2补

Medical, vision, and dental insurance

11 paid holidays

Paid sick and vacation

Paid parental leave

Life insurance

Employee Assistance Program

Job summary

Visit Idaho, operated by the Idaho Department of Commerce, seeks a Tourism Specialist to promote Idaho as a premier travel destination. You will collaborate with leadership and partner agencies to develop and execute innovative marketing initiatives that inspire travel to the state, leveraging data, events, and cross‑platform campaigns.

The role requires initiative, strong organizational skills, and a team-oriented approach to manage projects, budgets, and relationships across government,

Qualifications

• Marketing or PR knowledge with coursework or experience in tourism.
• Experience presenting to community or business groups.
• Ability to develop and execute tourism marketing plans.

Responsibilities

• Target segments of travel and tourism to market Idaho locations.
• Plan and monitor results of promotional strategies.
• Collaborate with agencies to develop campaigns and editorial content.

Skills

Marketing principles

Public relations practices

Social media

Advertising

Research methods

Education

Marketing degree

Public relations degree

Tools

WordPress

Iconik

Asana

Job description

Visit Idaho, operated by the Idaho Department of Commerce, seeks a Tourism Specialist to promote Idaho as a premier travel destination. You will collaborate with leadership and partner agencies to develop and execute innovative marketing initiatives that inspire travel to the state, leveraging data, events, and cross‑platform campaigns.

The role requires initiative, strong organizational skills, and a team-oriented approach to manage projects, budgets, and relationships across government,