Strategic Marketing Manager for Destination Brand Growth

Visit Corvallis; Corvallis (OR); Presencial; USD 70 000 - 100 000; Tempo integral

Resumo da oferta

Visit Corvallis is seeking a strategic, creative Marketing Manager to guide our marketing ecosystem. You’ll lead brand development, content strategy, paid media, website optimization, analytics, PR, social media, email marketing, and visitor content with a data-driven mindset.

Reporting to the Executive Director, you’ll collaborate with staff and agencies, manage partnerships, and develop annual plans. This role emphasizes turning strategy into action, tracking KPIs, and improving results for

Qualificações

• 5+ years of marketing experience with a focus on strategy and execution.
• Experience integrating brand, paid media, earned media, social, and PR.
• Strong written/spoken communication and storytelling skills.

Responsabilidades

• Lead brand strategy, content development, and creative direction.
• Oversee paid media, SEO/SEM, analytics, and KPI reporting.
• Coordinate PR, influencer, and social media programs.
• Collaborate with agencies, vendors, and internal teams to execute plans.
• Develop annual marketing plans and content calendars.
• Monitor performance and promote a culture of experimentation and testing.

Conhecimentos

Marketing strategy

Brand development

Content marketing

Data analysis

Creative storytelling

Communication

Project management

Relationship building

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

A/B testing

Email marketing

Social media management

Paid media planning

Descrição da oferta de emprego

Visit Corvallis is seeking a strategic, creative Marketing Manager to guide our marketing ecosystem. You’ll lead brand development, content strategy, paid media, website optimization, analytics, PR, social media, email marketing, and visitor content with a data-driven mindset.

Reporting to the Executive Director, you’ll collaborate with staff and agencies, manage partnerships, and develop annual plans. This role emphasizes turning strategy into action, tracking KPIs, and improving results for