ICONA Avalon - Wedding & Events Sales Manager

Icona Resorts 1; Avalon (NJ); On-site; USD 40,000 - 65,000; Full time

Job summary

ICONA Golden Inn LLC in Avalon, NJ seeks a Wedding and Event Sales Associate to drive catering revenue for weddings and events. You will solicit new clients, explain packages, and coordinate details from initial contact through events.

Responsibilities include tours, contract execution, menu collaboration, deposits, and day-of coordination. Strong sales, communication and organizational skills are essential.

Qualifications

• High School Diploma or equivalent required.
• Must be of legal age according to state regulations to serve alcohol.
• Prior Hotel Catering Sales experience

Responsibilities

• Initiate and develop quality leads and follow up within 24 hours to ensure revenue growth and sales targets.
• Schedule and conduct site tours with prospective clients, representing the ICONA brand professionally.
• Prepare and execute contracts in a timely and accurate manner.
• Enhance menus in collaboration with the culinary team.
• Post deposits and payments following cash handling policies and track payments.
• Participate in weekly meetings with Food & Beverage to coordinate event setup and service.
• Maintain strong relationships with clients to ensure successful events.
• Develop and maintain relationships with local vendors.
• Assist with day-of event coordination to meet performance standards.
• Prepare, review and execute thorough BEOs to meet guests' needs.
• Monitor and maintain catering menus and upsell food and beverage items.
• Maintain knowledge of all resort amenities and services.
• Exceed client expectations by proactively anticipating needs.
• Track and report sales performance with PACE systems.

Skills

Communication Proficiency

Guest Focus

Organizational Skills

Stress Management

Time Management

Sales & Catering Proficiency

Financial Reporting

Education

High School Diploma or equivalent

Job description

Job Details: Job Location: ICONA Golden Inn LLC - Avalon, NJ08202, Job Title Wedding and Event Sales Associate

Job Description

The Wedding and Event Sales Associate is responsible for producing Sales & Catering revenue with a primary focus on weddings and events at ICONA Avalon. The Sales Associate solicits new catering customers through traditional and non-traditional sales techniques. The Wedding and Event Sales Associate acts as the first point of contact for clients interested in hosting their event with ICONA. This role will establish relationships with potential clients and book events to meet quarterly and annual sales goals.

Essential Functions

• Initiate and develop quality leads and follow up within 24 hours to ensure continued revenue growth and achievement of annual sales targets.
• Schedule and conduct site tours with prospective clients, while representing the ICONA brand in a professional and courteous manner while touring the venues.
• Prepare and execute contracts in an accurate and timely manner.
• Enhance and develop existing menus in collaboration with the culinary team.
• Post deposits and payments in accordance with company cash handling policies. This may include sending receipts to clients and tracking financial information to ensure full payment is received before services are rendered.
• Participate in weekly meetings and day-of pre-shift meetings with Food & Beverage department to ensure proper event setup and service.
• Maintain strong relationships with clients to ensure successful social events.
• Develop and maintain relationships with local vendors.
• Assist with day of event coordination to ensure performance standards are consistently met and exceeded.
• Prepare, review and execute thorough Banquet Event Orders (BEOs) for each event to ensure that event space is set to guests’ needs.
• Monitor and maintain existing catering menus and create opportunities to upsell food and beverage items and services.
• Maintain a detailed knowledge of all amenities and services offered at the Resort.
• Consistently work to exceed client's expectations by proactively anticipating their needs.
• Track and maintain sales performance and PACE reporting systems and presentations.
• Performs other related duties as assigned.
• Attends mandatory weekly Aloha Culture Meetings.

Competencies

• Communication Proficiency
• Guest Focus
• Organizational Skills
• Stress Management/Composure
• Time Management
• Sales & Catering Software proficiency
• Financial Reporting (Sales vs budgets and goals)

Supervisory Responsibility

This position does not have any supervisory responsibilities.

Work Environment

This job operates in all aspects of the food & beverage department and indoor/outdoor in all types of weather conditions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping and crouching. The position may require the lifting of products weighing up to 50 pounds.

Physical Environmental Demands

• Stand- Over 75% of the time
• Walk- Over 75%of the time
• Sit- Under 30% of the time
• Use hands to fingers, handle or feel- Over 75% of the time
• Reach with arms and hands- Over 75% of the time
• Climb or balance- Up to 30% of the time
• Stoop, kneel, crouch or crawl- Up to 75% of the time
• Talk or hear- Over 75% of the time
• Lift minimum of 5lbs. - 50 lbs. - Over 30% of the time
• Adherence to all policies and procedures delineated in the ICONA Handbook

Position Type/Expected Hours of Work

This is a full-time position and requires forty plus hours to include nights, weekends, and holidays. High season schedules require Management Staff to work 6 days weeks.

Travel

No travel is expected for this position.

Qualifications: Required Education and Experience

• High School Diploma or equivalent required.
• Must be of legal age according to state regulations to serve alcohol.
• Prior Hotel Catering Sales experience

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.