Hybrid Web Strategy Lead

ACLU - National Office; New York (NY); Hybrid; USD 109,049 - 147,538; Full time

Benefits offered by this job

Generous paid time off

Healthcare benefits

401k with employer match

Professional development funds

Job summary

The ACLU - National Office in New York, NY seeks an Associate Director, Web Strategy in a hybrid, full-time, 1-year term position. Oversight of the Web Strategy in the Communications & Marketing Department includes leading omni-channel campaigns, collaborating with analytics, and managing a Digital Producer and external vendors.

You will drive content and UX strategies, partner with strategists and policy teams, and develop scalable web plans that advance department goals and digital engagement

Qualifications

• Experience leading web strategy and digital campaigns in a marketing/communications setting.
• Strong information architecture and user experience understanding.
• Proven ability to manage large projects, vendors, or staff with prioritization and delivery focus.
• Excellent written and verbal communication, and collaboration across teams.

Responsibilities

• Lead omni-channel web campaigns and content strategy aligned with department goals.
• Collaborate with Analytics to track metrics and optimize performance.
• Oversee a Digital Producer and coordinate with internal creatives and vendors.
• Develop web plans, workflows, and content strategies to improve engagement and SEO/on-site performance.
• Build scalable web communications processes and coordinate cross-channel tactics.

Skills

Content strategy

UX design

Project management

Vendor management

Digital marketing

Stakeholder collaboration

Education

Bachelor’s degree preferred

Tools

CMS

Job description

The ACLU - National Office in New York, NY seeks an Associate Director, Web Strategy in a hybrid, full-time, 1-year term position. Oversight of the Web Strategy in the Communications & Marketing Department includes leading omni-channel campaigns, collaborating with analytics, and managing a Digital Producer and external vendors.

You will drive content and UX strategies, partner with strategists and policy teams, and develop scalable web plans that advance department goals and digital engagement