Web Content Creator, Staff Assistant

Newsletter Jobs; Bridgewater (MA); Hybrid; USD 65,000 - 70,000; Full time

Job summary

Bridgewater State University seeks a Web Content Creator to manage and optimize content on the BSU website. You will ensure alignment with brand standards, accessibility, and SEO, collaborating with Marketing, Enrollment, and Communications teams.

The role supports video integration, content updates, and ongoing improvements to the website experience, with a focus on data-driven performance and user-centric design.

Qualifications

• Bachelor's degree required.
• 1 year professional experience in web content creation required.
• Writing sample or link to digital communications materials requested.
• Excellent editing and proofreading for clarity and consistency.
• Ability to collaborate to continually improve the website.
• Experience embedding video and static graphic content into web pages.
• Strong interpersonal communication skills.
• Experience developing content for complex websites in a large, dispersed organization.
• WCAG 2.1 accessibility knowledge preferred.
• SEO/GEO knowledge preferred.
• Familiarity with Google Analytics preferred.

Responsibilities

• Create, review and edit content for the university website.
• Ensure accessibility and content standards are met on all pages.
• Regularly update and verify content accuracy on the site.
• Collaborate to develop new content and functionality.
• Work with colleagues across units to update content.
• Develop reports and monitor web performance statistics.
• Implement video content within pages.
• Recommend upgrades to format, design and content.
• Attend staff meetings and support university initiatives.

Skills

Editing

Proofreading

Interpersonal skills

Content creation

Project management

SEO/Geo knowledge

Google Analytics

Content optimization

Education

Bachelor's degree

Tools

Drupal

Job description

Web Communications oversees all aspects of bridgew.edu, the university's primary website. The department provides oversight, content creation, design, training, technical development and support to the web infrastructure. Web Communications adheres to a continuous improvement philosophy focused on understanding the needs of users, designing suitable web experiences, assessing performance via data and implementing incremental changes. This department works collaboratively within Enrollment, Marketing and Communications and throughout the university to tell the Bridgewater story and enhance BSU reputation.

Position Summary

As a member of the Division of Enrollment, Marketing and Communications, the Web Content Creator is responsible for creating, editing, designing, updating, testing and tracking the performance of web content on the Bridgewater State University website (www.bridgew.edu). The Web Content Creator has responsibility for ensuring consistency of web content with the Bridgewater State University brand and style guide, and ensuring content is accessible and optimized for search engine and generative engine findability (SEO/GEO). Works collaboratively with other divisional employees to integrate video, marketing, social media, and content updates with the website. The Web Content Creator also will make recommendations for improving the format, design, and content of the website.

Tour of Duty

Monday to Friday from 9:00 AM to 5:00 PM, some nights, and weekends.

Location

This position is located on campus in Bridgewater, MA. This position is eligible for hybrid/remote work in accordance with BSU remote work policy.

Salary and Employment

Salary Range $65,000-$70,000. This is a full-time, 12-month APA position and is subject to the terms of that union agreement.

Essential Duties

• Create, review and edit content for the Bridgewater State University website.
• Ensure all content uploaded onto the website meets accessibility and content standards.
• Regularly update and check for accurate content on the website.
• Work collaboratively to develop and build new content and functionality for the website.
• Ability to collaborate effectively with others at all levels and units of the university to create new and update existing content.
• Develop reports and monitor web performance statistics.
• Work with university colleagues to implement video content for the website.
• Make recommendations to Web Content Manager and Director of Web Communications for upgrades and changes to the format, design and content of the website.
• Attend staff meetings and participate in the organization's operations and strategic direction.
• Actively supports the University's initiatives of Diversity & Social Justice.
• Related duties as assigned by Web Content Manager and Director of Web Communications.

Requirements / Qualifications

• *Please include a Writing Sample or link to digital communications materials.
• Bachelor's degree required.
• 1 year professional experience in web Content Creation Required.
• Excellent Editing And Proofreading Skills, including editIing a variety of material for clarity, logical organization, and stylistic consistency.
• Ability to work with colleagues to continually improve the website.
• Experience in embedding video and static graphic content into web pages.
• Project management skills, including ability to develop work plans and timelines, handle simultaneous assignments, and meet deadlines.
• Strong Interpersonal Communication Skills.
• Work Experience Developing content for complex websites in a large, dispersed organization.
• Accessibility (WCAG 2.1) knowledge preferred.
• Working knowledge of SEO/GEO preferred.
• CMS experience (Drupal or similar) preferred.
• Familiarity with Google Analytics preferred.