Hybrid Site Experience & Conversion Specialist

McAfee GmbH; New York (NY); Hybrid; USD 88,000 - 144,000; Full time

Benefits offered by this job

Bonus Program

401k Retirement

Medical, Dental, Vision, Disability

Paid Parental Leave

Sick Time & Vacation

Company Holidays

Unlimited PTO

Job summary

McAfee is seeking a Site Experience Specialist to optimize our website and landing pages, driving conversion and on-site engagement across the customer journey. This hybrid role is based in the New York City area with potential onsite cadence at our hubs; when not onsite, you’ll work remotely from your home location.

You will collaborate with acquisition, creative, analytics, and engineering teams to support high-quality, conversion-focused site experiences and ongoing experimentation.

Qualifications

• 2–4 years of experience in digital marketing, web, or performance-related roles.
• Experience supporting website updates, landing pages, or campaign execution.
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics.
• Familiarity with A/B testing and conversion optimization principles.
• Strong attention to detail and ability to manage multiple tasks across teams.

Responsibilities

• Support day-to-day updates and execution of website and landing pages.
• Partner with Creative teams to intake, QA, and implement new assets for landing pages.
• Ensure assets are properly formatted, on-brand, and optimized for devices and templates.
• Assist in updating and refreshing creative across landing pages for campaigns and seasonal initiatives.
• Help execute A/B tests and validate test experiences.
• Review landing pages for messaging consistency, layout, and UX prior to launch.
• Monitor site/landing page performance and flag opportunities for improvements.
• Pull and organize performance data for reporting and optimization.
• Document test results, insights, and recommendations for future improvements.
• Coordinate with Creative and Engineering teams to implement updates and troubleshoot issues.
• Maintain landing page assets, templates, and testing documentation.

Skills

Digital marketing

Web analytics

A/B testing

Cross-team collaboration

Attention to detail

Tools

Google Analytics

Adobe Analytics

Job description

McAfee is seeking a Site Experience Specialist to optimize our website and landing pages, driving conversion and on-site engagement across the customer journey. This hybrid role is based in the New York City area with potential onsite cadence at our hubs; when not onsite, you’ll work remotely from your home location.

You will collaborate with acquisition, creative, analytics, and engineering teams to support high-quality, conversion-focused site experiences and ongoing experimentation.