Specialist, Site Experience

McAfee; New York (NY); Hybrid; USD 88,000 - 144,000; Full time

Job summary

McAfee, a leader in personal security, seeks a Site Experience Specialist to optimize our website and landing pages, driving conversions and on-site engagement. You will collaborate across marketing, analytics, creative, and engineering to deliver high-quality, conversion-focused experiences and support campaign performance.

The role is hybrid, based in the NYC area with possible onsite needs at hubs in Frisco, TX or Newport Beach, CA, and occasional remote work from home when not onsite.

Qualifications

• 2–4 years of experience in digital marketing, web, or performance-related roles.
• Experience supporting website updates, landing pages, or campaign execution.
• Familiarity with web analytics tools (Google Analytics, Adobe Analytics).
• Familiarity with A/B testing and conversion optimization principles.
• Strong attention to detail and ability to manage multiple tasks.
• Clear communicator comfortable working across teams.
• Experience in subscription, e-commerce, or performance-driven environments is a plus.

Responsibilities

• Support the day-to-day updates and execution of website and marketing landing pages.
• Partner with Creative teams to intake, QA, and implement assets for landing pages.
• Ensure assets are properly formatted, on-brand, and optimized across devices.
• Refresh creative across landing pages to support campaigns and seasonal initiatives.
• Help execute A/B tests, including setup of variants and validating experiences.
• Review landing pages for messaging, layout, and UX prior to launch.
• Monitor site/landing performance and flag opportunities for improvements.
• Pull and organize performance data to support reporting and optimization.
• Document test results, insights, and recommendations.
• Coordinate with Creative and Engineering to implement updates and troubleshoot issues.
• Ensure landing pages are accurate, on-brand, usable, and mobile-optimized.
• Maintain organization of landing page assets, templates, and testing docs.

Skills

Digital marketing experience

Web/landing page updates

A/B testing & CRO

Web analytics tools (GA, Adobe)

Cross-team communication

Attention to detail

Subscription/e-commerce experience (a+

Tools

Google Analytics

Adobe Analytics

A/B testing tools

Job description

Role Summary

The Site Experience Specialist supports the execution and optimization of our website and landing page ecosystem, helping drive conversion and improve on-site engagement across the customer journey. This role sits within Marketing and works closely with acquisition, creative, analytics, and engineering teams to support the delivery of high-quality, conversion-focused site experiences.

This is a hybrid role based in the New York City area or a commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as‑needed basis; when not working onsite, you will work remotely from your home location.

Position Details

• Support the day-to-day updates and execution of website and marketing landing pages
• Partner with Creative teams to intake, QA, and implement new assets (copy, imagery, modules) for landing pages
• Ensure creative assets are properly formatted, on-brand, and optimized for different devices and page templates
• Assist in updating and refreshing creative across existing landing pages to support campaign optimizations and seasonal initiatives
• Help execute A/B tests, including setting up creative variants and validating test experiences
• Review landing pages for consistency in messaging, layout, and user experience prior to launch
• Monitor site and landing page performance (CVR, engagement, bounce rate) and flag opportunities for creative or UX improvements
• Pull and organize performance data to support reporting and optimization efforts
• Assist in documenting test results, insights, and recommendations for future improvements
• Coordinate with Creative and Engineering teams to implement updates, optimize existing pages, and troubleshoot issues
• Help ensure landing pages are accurate, on-brand, and optimized for usability and mobile performance
• Maintain organization of landing page assets, templates, and testing documentation

About You

• ~2–4 years of experience in digital marketing, web, or performance-related roles
• Experience supporting website updates, landing pages, or campaign execution
• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Familiarity with A/B testing and conversion optimization principles
• Strong attention to detail and ability to manage multiple tasks at once
• Clear communicator who is comfortable working across teams
• Experience in subscription, e-commerce, or performance-driven environments is a plus

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.:

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Pay Range

The anticipated compensation for this position is USD $87,610.00/Yr. - USD $143,927.50/Yr. depending on experience and qualifications.