Hybrid SEO & GEO Specialist for WordPress

Dartmouth College; Hanover (NH); Hybrid; USD 69,000 - 86,000; Full time

Job summary

Dartmouth College seeks a Web Optimization and Support Analyst to lead SEO and GEO initiatives across the Geisel web. You will audit discoverability and performance for ~20,000 pages in a hybrid WordPress/MariaDB setup and plan phased improvements.

The role balances reactive ticket work with proactive optimization and training for departments. Reporting to the Web Architect, you will implement structure changes, train staff, and track outcomes, contributing to broader communications goals at

Qualifications

• Bachelor's degree in a related field or equivalent combination of education and experience.
• 2-4 years of experience in SEO, digital marketing analytics, or web development with SEO responsibility.
• Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
• Hands-on experience with SEO/analytics tools such as Google Search Console, Google Analytics, Screaming Frog, or rank-tracking tools.
• Working knowledge of WordPress administration, multisite environments, and theme/template structure.
• Basic literacy in HTML/CSS; familiarity with PHP and Apache configuration for safe edits in a files-first environment.
• Strong consultative and training skills; capable of translating technical recommendations for non-technical staff.
• Solid project management skills for phased, prioritized work across stakeholders.
• Clear written and verbal communication; able to produce documentation and training materials.

Responsibilities

• Conduct ongoing SEO/GEO audits and identify visibility gaps across the Geisel web.
• Develop and maintain a prioritized roadmap of subsites to address visibility gaps.
• Stay current on GEO practices and adapt roadmaps accordingly.
• Implement page-structure changes, URL/redirect strategies and internal linking within a WordPress/MariaDB environment.
• Implement structured data and other GEO elements on priority pages.
• Diagnose and resolve technical SEO issues in coordination with the Web Architect.

Skills

SEO

Digital marketing analytics

Web development

WordPress administration

HTML/CSS

PHP

Apache configuration

Project management

Training & documentation

Education

Bachelor's degree in marketing/communications/computer science

Tools

Google Search Console

Google Analytics

Screaming Frog

rank-tracking tools

Job description

Dartmouth College seeks a Web Optimization and Support Analyst to lead SEO and GEO initiatives across the Geisel web. You will audit discoverability and performance for ~20,000 pages in a hybrid WordPress/MariaDB setup and plan phased improvements.

The role balances reactive ticket work with proactive optimization and training for departments. Reporting to the Web Architect, you will implement structure changes, train staff, and track outcomes, contributing to broader communications goals at