SEO Specialist

Bixal; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

Bixal is seeking an SEO/GEO Specialist to conduct recurring technical SEO assessments and bolster the health of a large federal digital estate. You will help structure content for GEO across AI-powered surfaces and traditional search engines, and work with content, UX, and engineering teams to embed SEO/GEO best practices throughout the content lifecycle.

This role focuses on site speed, indexing, structured data, and schema markup, ensuring content remains discoverable, citable, and performant

Qualifications

• Experience improving technical SEO for large multi-property sites.
• Ability to structure content for GEO and AI-powered surfaces.
• Familiarity with indexing, structured data, and schema markup.
• Strong collaboration with content, UX, and engineering teams.

Responsibilities

• Perform recurring technical SEO assessments.
• Strengthen the technical health of the digital estate.
• Adapt content and IA for GEO.
• Partner with content, UX, and engineering teams.
• Incorporate SEO/GEO best practices across content lifecycle.

Skills

Technical SEO

GEO optimization

Site speed optimization

Schema markup

Cross-functional collaboration

Job description

Values

• People-First: Emphasizing the importance of people in all aspects of work.
• Collaboration and Transparency: Valuing teamwork and open communication.
• Growth Mindset: Encouraging innovation and continuous improvement.
• Creating Lasting Impact: Focusing on meaningful outcomes and positive change.

About The Role

Bixal is seeking an SEO (Search Engine Optimization)/GEO (Generative Engine Optimization) Specialist to conduct recurring technical SEO assessments and strengthen the technical health of a large, multi-property federal digital enterprise. In addition to core technical SEO, this role will help the organization adapt its content and information architecture for Generative Engine Optimization (GEO), ensuring content is structured, discoverable, and citable across AI-powered answer surfaces (e.g., AI Overviews, conversational assistants, and voice-activated search) as well as traditional search engines. You'll dive into site speed, indexing, structured data, and schema markup work, and partner closely with content, UX, and engineering teams to build SEO/GEO best practices into every stage of the content lifecycle.

This project supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and