Senior Market Insights Strategist (Hybrid)

Essity

Appleton (WI)

Hybrid

USD 90,000 - 120,000

Full time

8 days ago
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Benefits offered by this job

Healthcare benefits
Wellness program
FSA
401(k) with employer match
Life insurance
Employee discounts
Scholarship program

Job summary

Essity is seeking a Senior Market Research Analyst to lead the analysis of market, consumer, and shopper data to drive strategic business decisions. Design, execute, and synthesize research across competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for brands.

This hybrid role (3 days in office) is based in one of Essity's U.S. offices or Appleton, WI and requires collaboration with marketing, sales, and strategy teams to validate plans and

Qualifications

  • 3–5 years of experience in market research supporting CPG brands or clients
  • Strong analytical skills with ability to turn data into clear insights
  • Experience with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar

Responsibilities

  • Insights generation to identify opportunities, risks, and growth drivers
  • Market and data analysis using syndicated sources to monitor category performance
  • Support or lead market research studies and manage external vendors or agencies
  • Develop reports, dashboards, and scorecards to communicate insights to stakeholders
  • Collaborate cross-functionally with marketing, sales, and strategy teams

Skills

Market research
Data analysis
Stakeholder management
Storytelling with data
Vendor management

Tools

Nielsen
Circana
Numerator
Kantar

Job description

Essity is seeking a Senior Market Research Analyst to lead the analysis of market, consumer, and shopper data to drive strategic business decisions. Design, execute, and synthesize research across competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for brands.

This hybrid role (3 days in office) is based in one of Essity's U.S. offices or Appleton, WI and requires collaboration with marketing, sales, and strategy teams to validate plans and

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