Director, Integrated Media Planning

Interpublic; Atlanta (GA); Hybrid; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media in Atlanta is seeking a Director of Integrated Media Planning to lead strategy across a complex client portfolio. You will translate business priorities into media choices, guide annual and in-market planning, and set the direction for audience-first, full-funnel campaigns.

Collaborate with CRM, data, analytics, and technology partners to connect media delivery with business outcomes, manage budgets, and coach teams to deliver high-impact recommendations.

Qualifications

• 9+ years in integrated media planning with leadership experience.
• Experience with consumer packaged goods (CPG) brands and multi-channel investments.
• Ability to translate data and measurement into strategic media recommendations.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Lead integrated media strategy and planning across paid, owned, earned, and partner ecosystems.
• Direct multi-channel investment across brand and performance objectives.
• Lead planning with senior stakeholders and cross-functional teams.
• Build measurement frameworks linking media delivery to business outcomes.
• Oversee budgeting, pacing, and governance of plans.

Skills

Integrated media planning

Strategic leadership

Digital platforms & analytics

Data-driven decision making

Communication with senior stakeholders

AI-enabled tools familiarity

Education

Bachelor's degree

Tools

Analytics tools

AI platforms

Job description

# Omnicom Careers## Director, Integrated Media PlanningApply: Hybrid: Atlanta, Georgia, United States of America: 1876: Full time: Posted Today: R17582**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:**Director Integrated Media Planning # Role overviewThe Director leads integrated media strategy and planning across a complex consumer brand portfolio. This role connects category and consumer understanding to business priorities, investment choices, and measurable outcomes, while building a high-performing team and an operating model that evolves with digital, data, technology, and AI-enabled capabilities. # Role purposeSet strategic direction, lead senior partnerships, and ensure planning decisions deliver connected brand and business value across the consumer journey. # Key responsibilities## Lead business and category strategy· Build fluency in the business, portfolio, categories, consumers, retail and commerce context, competitive environment, and growth priorities. Translate that understanding into clear media choices and implications for investment.· Lead annual, quarterly, and in-market planning, connecting commercial objectives, brand positioning, audience needs, cultural context, and the role of media in the marketing mix.· Frame strategic choices, scenarios, and trade-offs for senior stakeholders; connect channel and audience decisions to business outcomes rather than relying on delivery or channel metrics alone.## Direct integrated planning and investment· Lead the development of audience-first, full-funnel media strategies across paid, owned, earned, and partner ecosystems, including video, search, social, programmatic, commerce, creators, content, sports, and emerging channels as relevant.· Balance long-term brand building with near-term performance through clear roles for channels, investment principles, sequencing, reach and frequency, and outcome measures.· Connect media planning with commerce, CRM, creative, content, data, technology, analytics, and measurement specialists to build coherent consumer experiences and stronger recommendations.· Oversee investment stewardship, budget governance, scenario planning, and financial accuracy; ensure plans, authorizations, pacing, and reconciliations meet agreed standards.## Use data, measurement, and technology to improve decisions· Integrate consumer, category, retail, competitive, platform, and campaign evidence into recommendations; distinguish signal from noise and make assumptions and limitations clear.· Set measurement frameworks that connect leading indicators and media delivery to brand, engagement, conversion, and commercial outcomes. Establish test-and-learn priorities and apply findings to future investment.· Guide adoption of platform capabilities, automation, AI-enabled and agentic workflows, and connected data tools. Determine what should be human-led, AI-augmented, or automated, with appropriate validation, privacy, and accountability.· Champion practical innovation and smart risk-taking: assess potential value, feasibility, and risk; pilot promising approaches; scale what works and stop what does not.## Lead people, partnerships, and change· Lead, coach, and develop planning talent; set clear expectations for craft, judgment, communication, ownership, and quality. Build succession depth and support continuous learning.· Build trusted working relationships across client teams, agency disciplines, media partners, markets, and external collaborators. Influence through clear logic, evidence, and constructive challenge.· Create an environment where teams share information, surface risks early, solve problems together, and adapt to evolving priorities and incomplete information.· Drive change in planning methods, capabilities, and ways of working while sustaining reliable delivery and a high standard of accuracy. # Qualifications and experience· 9+ years of integrated media planning experience, including significant strategic leadership and team management.· Demonstrated experience with consumer packaged goods (CPG) brands or categories, including an understanding of consumer, retail or commerce dynamics and commercial outcomes.· Proven ability to set integrated, full-funnel strategy and manage complex, multi-channel investment across brand and performance objectives.· Strong working knowledge of digital platforms, audience and identity approaches, data, ad technology, analytics, measurement, and media financial stewardship.· Experience translating research and measurement into decisions, communicating recommendations to senior stakeholders, and managing ambiguity and change.· Practical fluency with AI-enabled tools and automation, including the ability to evaluate outputs, protect quality, and apply human judgment.· Bachelor’s degree or equivalent combination of education and relevant experience. # Leadership in practiceSuccess in this role reflects the following leadership dimensions, expressed at the level of the role:· **Driving Innovation and Driving Change:** Creates useful new approaches, tests them thoughtfully, and helps teams adopt what works.· **Processing Information and Solving Problems:** Connects complex business, consumer, media, and measurement inputs; uses sound judgment to resolve issues and make trade-offs.· **Influencing Others and Teamwork:** Builds alignment across senior stakeholders and disciplines, invites expertise, and elevates collective performance.· **Dealing With Ambiguity and Taking Initiative:** Acts with ownership when information or priorities shift; clarifies decisions, anticipates risks, and moves work forward.· **Taking Smart Risks and Driving Strategy:** Assesses benefits and risks, then connects near-term plans to longer-term brand and business objectives. #LI-MB1$90,000 - $215,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*