Hybrid Senior Director, Client Marketing & Engagement

Bright Horizons; Newton Centre (MA); Hybride; USD 148 000 - 169 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Paid leave

401(k) plan

Disability insurance

Life insurance

Tuition assistance

Caregiver support

Résumé du poste

Bright Horizons seeks a Senior Director of Employee Engagement & Marketing to lead how we drive awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. You will manage B2B2C marketing, partnering with employers while marketing to their employees to increase adoption and utilization.

The role requires 10+ years in marketing leadership and a Bachelor's degree, with a hybrid schedule (3 days at headquarters in Newton, MA).

Qualifications

• Bachelor's Degree is required.
• 10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.

Responsabilités

• Provide leadership as a key decision-maker and program strategist on the CMM/CMS team.
• Develop a new client and new program launch strategy and processes that drive client growth.
• Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use.
• Establish scalable best practices for client marketing requests to expand growth opportunities across the team.
• Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent, impactful client and employee experience.
• Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients, employees, and internal teams.
• Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results.
• Optimize benefits fair materials, event processes, and delivery for enhanced performance.
• Collaborate across the marketing organization to continuously improve and innovate.
• Lead, mentor, and develop a high-performing team to deliver exceptional marketing results.

Connaissances

Marketing leadership

Brand strategy

Cross-functional collaboration

Employee engagement

Formation

Bachelor's Degree

Outils

Marketing technology tools

Description du poste

Bright Horizons seeks a Senior Director of Employee Engagement & Marketing to lead how we drive awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. You will manage B2B2C marketing, partnering with employers while marketing to their employees to increase adoption and utilization.

The role requires 10+ years in marketing leadership and a Bachelor's degree, with a hybrid schedule (3 days at headquarters in Newton, MA).