Senior Director, Client Marketing

Bright Horizons Family Solutions, LLC.; Newton (MA); Hybrid; USD 148,000 - 169,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation and Holidays

Tuition Assistance

Job summary

Bright Horizons is seeking a Senior Director, Employee Engagement & Marketing to drive employee awareness, enrollment, and usage of Bright Horizons benefits. This hybrid role requires 3 days/week at our Newton, MA headquarters.

You will lead B2B2C marketing—partnering with employers and employees—to develop integrated programs that boost benefit adoption, client launches, and measurable engagement. Build scalable strategies and mentor a high-performing team on the CMM/CMS team.

Qualifications

• Bachelor's degree required.
• 10+ years of marketing leadership experience in client marketing, sales enablement, business development, or partnerships.

Responsibilities

• Lead strategy and execution of integrated marketing programs to drive awareness, enrollment, and usage of Bright Horizons benefits.
• Oversee client launches and scalable engagement strategies to increase employee opt-ins and utilization.
• Mentor and develop a high-performing marketing team on the CMM/CMS team and collaborate with Client Relations.

Skills

Marketing leadership

Strategic planning

Cross-functional collaboration

B2B2C marketing

Education

Bachelor's Degree

Job description

We are seeking a strategic, data-driven, and brand-obsessed Senior Director, Employee Engagement & Marketing to lead and elevate how we drive employee awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. This role leads B2B2C marketing—partnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption. You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable consumer awareness, registrations, and engagement across all Bright Horizons services. This leader will oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization. The Senior Director will set the vision for consumer-first marketing on behalf of our clients, ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits. This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally. Provide leadership as a key decision-maker and program strategist on the CMM/CMS team. Develop a new client and new program launch strategy and processes that drive client growth. Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use. Establish scalable best practices for client marketing requests to expand growth opportunities across the team. Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent, impactful client and employee experience. Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients, employees, and internal teams. Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results. Optimize benefits fair materials, event processes, and delivery for enhanced performance. Collaborate across the marketing organization to continuously improve and innovate. Lead, mentor, and develop a high-performing team to deliver exceptional marketing results.

Minimum Qualifications

• Bachelor's Degree is required.
• 10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.

Preferred Qualifications

• Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events.
• Proven ability to design and execute integrated marketing programs that drive awareness and scale growth.
• Comfort operating in a fast-paced environment with multiple moving parts and cross-functional collaboration.
• Proficiency with marketing technology tools that support team success.
• Strong relationship-building skills with internal and external partners to elevate campaign impact.
• Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation

The annual salary for this position is between $148,000-$169,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law.

Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

You’re the difference Be part of a community where people grow, futures are shaped, and lives are changed. Whether you're supporting children, families, or our client partners, your work matters — and so do you. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.