Hybrid Senior CRM Analytics & Campaigns Analyst

Winter Park Recruiting LLC; Orlando (FL); Hybride; USD 85 000 - 120 000; Plein temps

Résumé du poste

Winter Park Recruiting in Orlando, FL is seeking a Senior CRM Analytics & Operations Analyst to drive customer segmentation, guest profiling, and CRM campaign optimization. You will ensure data integrity, partner with Marketing, IT, Analytics, and vendors, and translate complex data into actionable insights that support revenue growth.

The role requires strong SQL skills, experience with CRM platforms and CDPs, and the ability to design audience definitions, manage campaign workflows, and

Qualifications

• 3+ years in analytics or data-focused role supporting decision-making.
• BS/BA in IT/CS/Analytics or related field.
• Intermediate SQL and relational databases; Snowflake experience.
• Experience designing customer segmentation and campaigns.
• Knowledge of data integration, ETL, QA processes.

Responsabilités

• Design and evolve customer segmentation frameworks that enable personalized marketing communications.
• Support end-to-end build, testing, deployment, and optimization of CRM campaigns across enterprise platforms.
• Evaluate data to uncover opportunities for guest acquisition, retention, and reactivation.
• Establish and enhance guest profiles and audience definitions using diverse data.
• Generate recurring and ad hoc reporting to measure campaign performance and CRM KPIs.
• Administer audience rules, journey logic, triggers, and schedules for campaign delivery.
• Leverage SQL and CDP platforms to create audiences and validate targeting logic.
• Partner with Marketing, CRM Strategy, BI, Data Engineering and external partners on scalable solutions.
• Syndicate first-party segments to social platforms with Paid Media teams.

Connaissances

SQL

CRM platforms

Power BI

Tableau

Stakeholder management

Data visualization

ETL concepts

Analytical thinking

Cross-functional collab

Problem solving

Data quality

Snowflake

Formation

BS/BA in IT or related field

Outils

Snowflake

Description du poste

Winter Park Recruiting in Orlando, FL is seeking a Senior CRM Analytics & Operations Analyst to drive customer segmentation, guest profiling, and CRM campaign optimization. You will ensure data integrity, partner with Marketing, IT, Analytics, and vendors, and translate complex data into actionable insights that support revenue growth.

The role requires strong SQL skills, experience with CRM platforms and CDPs, and the ability to design audience definitions, manage campaign workflows, and