Hybrid CRM Segmentation Analyst — Multichannel Data & Reports

Travel Leisure Resort Development Inc; Orlando (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Dental Vision

Flexible spending accounts

Life and accident coverage

Job summary

Travel + Leisure Co. is hiring a CRM Segmentation Analyst to build audience files for direct mail, email, social, mobile apps, and SMS using Simon CDP. You will create operational reports, QA data outputs, and ensure on-time, accurate campaign files across multiple channels.

The role requires SQL, Python or similar, Power BI expertise, and experience with campaign orchestration tools. This hybrid Orlando-based position emphasizes data accuracy and cross-functional collaboration.

Qualifications

• BA/BS in Information Technology, Database Marketing or related field; or equivalent experience.
• Experience with database marketing techniques including profiling and data mining.

Responsibilities

• Deliver and post critical campaign data files to secure platforms and archive.
• Develop operational reports and dashboards to support performance goals.
• Maintain campaign calendars to ensure deadlines and coverage.
• QA testing of data files prior to delivery.

Skills

Power BI

Excel

PowerPoint

SQL

Python

Jira

Campaign orchestration (Simon CDP)

ESP/Digital Ads/Push/SMS/Dialers

Data mining / profiling / segmentation

Multi-channel marketing data

Education

BA/BS in IT, Database Marketing or related field

Tools

Power BI

Excel

Tableau

SQL

Job description

Travel + Leisure Co. is hiring a CRM Segmentation Analyst to build audience files for direct mail, email, social, mobile apps, and SMS using Simon CDP. You will create operational reports, QA data outputs, and ensure on-time, accurate campaign files across multiple channels.

The role requires SQL, Python or similar, Power BI expertise, and experience with campaign orchestration tools. This hybrid Orlando-based position emphasizes data accuracy and cross-functional collaboration.