CRM Campaign Segmentation Analyst (5902)

NextPath Workforce Solutions; Orlando (FL); On-site; USD 44,000 - 61,000; Full time

Job summary

NextPath Workforce Solutions in Orlando, FL is seeking a CRM Campaign Segmentation Analyst for a hybrid (remote/onsite) contract role. The position focuses on building precise audience segments, running multi-channel campaigns, and delivering actionable reports.

You will work with SQL queries, Simon CDP, and BI tools like Power BI/Tableau to ensure data quality, create impactful dashboards, and support marketing initiatives in a fast-paced environment.

Qualifications

• BA/BS in Information Technology, Database Marketing, or related field.
• 4+ years of CRM/audience segmentation experience.
• Strong SQL or similar querying skills.
• Experience with a CDP or campaign orchestration platform — Simon CDP preferred.
• Hands-on experience building targeted audiences for multi-channel campaigns (email, SMS, social, app, direct mail).
• Power BI or Tableau experience.
• Strong QA and attention to detail with campaign files and data.

Responsibilities

• Build and deliver accurate audience files across multiple channels using the Simon CDP platform.
• Create reports to support operational, strategic, and business initiatives.
• Conduct QA testing on segments, flows, and output files to ensure accuracy and performance.
• Build reports and dashboards to track campaign performance and investigate data issues.
• Maintain campaign calendars and file deadlines.
• Ensure all campaign data files are securely delivered and archived.
• QA all data files for accuracy before delivery

Skills

CRM segmentation

SQL

Data analysis

QA/testing

Audience targeting

Power BI

Education

BA/BS in IT or related field

Tools

Simon CDP

Power BI

Tableau

Job description

NextPath Workforce Solutions is currently seeking a CRM Campaign Segmentation Analyst to join our client’s team in Orlando, FL. This is a hybrid (remote/onsite) contract position.

SALARY: $38/hour (depending on experience)

Unfortunately, at this time our client is unable to sponsor or transfer visas. Only candidates authorized to work in the US without sponsorship should apply.

REQUIREMENTS:

• BA/BS in Information Technology, Database Marketing, or related field


• 4+ years of CRM / audience segmentation experience


• Strong SQL or similar querying skills


• Experience with a CDP or campaign orchestration platform — Simon CDP preferred


• Hands-on experience building targeted audiences for multi-channel campaigns (email, SMS, social, app, direct mail)


• Power BI or Tableau experience


• Strong QA and attention to detail with campaign files and data

RESPONSIBILITIES:

• Build and deliver accurate audience files across multiple channels using the Simon CDP platform


• Create reports to support operational, strategic, and business initiatives


• Conduct QA testing on segments, flows, and output files to ensure accuracy and performance


• Build reports and dashboards to track campaign performance and investigate data issues


• Maintain campaign calendars and file deadlines


• Ensure all campaign data files are securely delivered and archived


• QA all data files for accuracy before delivery

NEXTPATH WORKFORCE SOLUTIONS

NextPath is a strategic talent partner connecting skilled professionals with organizations driving innovation and growth. Our recruiting team brings more than 80 years of combined experience delivering workforce solutions that align the right talent with the right opportunities. We work with leading companies across the country, offering flexible engagement models including contract, project-based, contract-to-hire, and direct hire roles.

We are an Equal Opportunity Employer