Hybrid CRM Segmentation Analyst for Multi-Channel Campaigns

Travel-Leisure-Co; Orlando (FL); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Wellness program

Job summary

Travel + Leisure Co. is seeking a CRM Segmentation Analyst to build and deliver accurate audience files across channels and create performance reports. The role focuses on data file delivery, QA testing, and campaign calendar management.

Hybrid onsite in Orlando (Mon-Wed) with remote days Thu-Fri; strong SQL, Python, and Power BI skills required to drive insights and optimize multi-channel campaigns.

Qualifications

• BA/BS in Information Technology or related field, or equivalent experience.
• 2+ years delivering targeted audiences within a multi-channel organization.
• Experience with SQL or other reporting/query tools.
• Experience with campaign orchestration technologies (Simon CDP preferred).
• Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases.

Responsibilities

• Deliver and post campaign data files in multiple formats to secure platforms and archive them for historical reference.
• Develop operational reports and dashboards to support performance goals and data inquiries.
• Establish and maintain daily, monthly, quarterly and annual campaign calendars to ensure deadlines are documented and coverage is in place.
• Review and test the accuracy and quality of all data files prior to their delivery.

Skills

SQL

Python

Power BI

Excel

PowerPoint

Tableau

Jira

Simon CDP

Campaign orchestration

Data mining

Education

BA/BS in Information Technology or related field

Tools

Simon CDP

Job description

Travel + Leisure Co. is seeking a CRM Segmentation Analyst to build and deliver accurate audience files across channels and create performance reports. The role focuses on data file delivery, QA testing, and campaign calendar management.

Hybrid onsite in Orlando (Mon-Wed) with remote days Thu-Fri; strong SQL, Python, and Power BI skills required to drive insights and optimize multi-channel campaigns.