Hybrid Senior Brand Advertising Lead | Data-Driven Campaigns

Capital One Group; Virginia; Hybrid; USD 162,000 - 203,000; Full time

Job summary

Capital One is seeking a Senior Manager of Brand Advertising to lead multi-channel campaigns and partner with agencies to deliver strategic, compliant creative. You will collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams to ensure cohesive, high-impact advertising that drives business results.

You will guide data-driven decision making, optimize campaigns, and maintain governance standards while delivering operational excellence across the team.

Qualifications

• Bachelor’s Degree or Military Experience.
• 7+ years of experience in a marketing or advertising role.
• 2+ years of experience managing, mentoring, or developing direct reports or junior team members.

Responsibilities

• Lead strategic development of integrated, multi-channel advertising strategies (TV, print, display, radio, OOH) aligned to business objectives.
• Oversee agency partners to execute the strategic vision within timelines and budgets.
• Collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams for cohesive campaigns.
• Champion evidence-based optimization using research and market data to improve campaign performance.
• Manage governance and compliance with regulatory requirements and brand standards.
• Drive operational excellence in creative development, reporting, and knowledge sharing across the team.

Skills

Advertising strategy

Agency management

Cross-functional collaboration

Data-driven marketing

Regulatory governance

Leadership

Stakeholder management

Education

Bachelor’s Degree

Master’s Degree

Job description

Capital One is seeking a Senior Manager of Brand Advertising to lead multi-channel campaigns and partner with agencies to deliver strategic, compliant creative. You will collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams to ensure cohesive, high-impact advertising that drives business results.

You will guide data-driven decision making, optimize campaigns, and maintain governance standards while delivering operational excellence across the team.