Senior Manager, Brand Advertising . Capital One

Design Better Podcast; McLean (VA); Hybrid; USD 178,000 - 203,000; Full time

Benefits offered by this job

Performance incentives

Health benefits

Job summary

Capital One in McLean, VA is seeking a Senior Manager of Brand Advertising to lead multi-channel campaigns and partner with agencies to deliver evidence-based creative strategies.

This hybrid role requires deep expertise in advertising strategy and agency management, with responsibility for governance, cross-functional collaboration, and operational excellence within the Brand Advertising team.

Qualifications

• Bachelor’s Degree required; Military experience accepted.
• 7+ years in marketing/advertising.
• 2+ years of managing direct reports or junior team members.

Responsibilities

• Lead integrated, multi-channel advertising strategies (TV, print, display, radio, OOH).
• Guide agency partners to execute against strategic vision, timelines and budgets.
• Collaborate with Brand Planning, Media, Sponsorships, Social and Insights teams for cohesive campaigns.
• Use research and market data to optimize campaign performance.
• Ensure compliance and quality across all creative assets.
• Drive process improvements in creative development, reporting and knowledge sharing.

Skills

Advertising strategy

Agency management

Cross-functional collaboration

Evidence-based decision making

Regulatory compliance

Team leadership

Education

Bachelor’s Degree

Master’s Degree

Tools

G-Suite

Kantar

Brand Effects

Job description

Senior Manager, Brand Advertising

This is an exciting opportunity for a seasoned marketing leader to join Capital One’s Brand Advertising Team. As a Senior Manager, you will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results. This role requires deep expertise in advertising strategy and agency management with an emphasis on developing and executing advertising creative in partnership with the agency.

What you’ll do

• Strategic Leadership: Lead the creative brief development of integrated, multi-channel advertising strategies (e.g., TV, print, display, radio, OOH) that deliver on business objectives
• Agency Management: Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines/budgets
• Cross-Functional Collaboration: Serve as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams. Drive integration across the organization to ensure a cohesive, integrated brand campaigns
• Evidence-Based Optimization: Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance
• Governance & Risk: Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality
• Operational Excellence: Lead the team’s approach to process improvement, including creative development, reporting, and knowledge sharing across the team

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team and the customers you serve.

As a LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
• You deeply invest in understanding the humans around you.
• You say what needs to be said and work hard to find the right words.
• You’re an expert. You also know when you’re not and need to find one.
• You use all this - to make things happen, create amazing work and inspire others.

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 7 years of experience in a marketing or advertising role
• At least 2 years of experience managing, mentoring, or developing direct reports or junior team members

Preferred Qualifications

• Master’s Degree
• 7+ years of experience managing complex, integrated creative development across a variety of channels (video, audio, digital)
• Significant experience managing senior level stakeholders and day to day creative delivery and production planning and execution with creative and media agency partners
• Significant experience balancing tactical execution with strategic leadership, managing granular details while driving medium- to long-term initiatives
• Expertise in navigating regulatory requirements and advertising governance
• Proven ability to translate complex data and market insights into actionable advertising strategies
• Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools (e.g., Kantar, Brand Effects)
• Strong judgment, influence, and organizational skills, with a track record of driving cross-functional alignment with ability to prioritize independent tasks, socialize complex issues, and proactively identify comprehensive solutions

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand

Richmond, VA: $161,500 - $184,300 for Sr. Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [e-mail]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [e-mail]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).