Hybrid Senior Audience Producer: Data-Driven Growth

Hearst Corporation; Norwalk (CT); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Retirement with match

Paid time off

Parental leave

Tuition assistance

Mental wellbeing benefits

Job summary

Hearst Connecticut Media Group seeks a Senior Audience Producer to guide journalism through audience insights, optimization, and responsible AI use. You will work with editors and reporters to boost engagement, subscriptions and return visits across CT Insider’s digital platforms, newsletters, social media, audio and print.

The role is digital newsroom-focused, requiring collaboration with topic teams and a hybrid work arrangement based in Norwalk, CT, with in-office presence 3 days per week.

Qualifications

• Strong editorial judgment in a deadline-driven digital news environment.
• Understanding of digital audience development and content optimization.
• Ability to optimize stories for websites, social media, newsletters, and search.
• Comfort interpreting metrics and communicating data insights.
• Experience editing short- and mid-form video, photos, and audio using Canva, Photoshop or Premiere.
• Excellent writing, editing and verbal communication skills.

Responsibilities

• Collaborate with editors, reporters, photographers and audience team members to engage readers and grow subscriptions.
• Analyze audience metrics and translate insights into actionable recommendations.
• Optimize journalism across websites, social channels, newsletters, and search.
• Identify story opportunities using topic-area knowledge and audience insights.
• Guide responsible use of AI to improve newsroom workflows.
• Communicate developments across departments during breaking news events.
• Support audience strategies to encourage return visits and subscriber growth.
• Lead or contribute to livestreams and podcasts when applicable.

Skills

Editorial judgment

Audience development

Data-driven

Story optimization

Video editing

Writing and editing

Deadline management

Team collaboration

Nights/weekends flexibility

Tools

Canva

Photoshop

Premiere

Job description

Hearst Connecticut Media Group seeks a Senior Audience Producer to guide journalism through audience insights, optimization, and responsible AI use. You will work with editors and reporters to boost engagement, subscriptions and return visits across CT Insider’s digital platforms, newsletters, social media, audio and print.

The role is digital newsroom-focused, requiring collaboration with topic teams and a hybrid work arrangement based in Norwalk, CT, with in-office presence 3 days per week.