Hybrid Lead Data Analyst: Growth & Audience Insights

Insight Global; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k with employer matching

HSAs/FSA/DCFSA options

Paid time off

Job summary

Insight Global is seeking a Lead Data Analyst in Philadelphia to transform how newsroom, product, marketing, and advertising teams leverage data to grow digital subscriptions and audience engagement.

You will use SQL, statistical analysis, audience segmentation, and AI-enabled analytics to uncover conversion, retention, churn, and lifetime value opportunities. Hybrid work arrangement with onsite presence in Philadelphia.

Qualifications

• 5+ years in product analytics or similar role.
• Advanced SQL for large datasets.
• Python or R for statistics and data manipulation.
• Experience with BigQuery and dbt data models.
• Ability to analyze engagement, conversion, retention, churn and LTV.
• Experience with logistic regression, survival analysis, clustering and propensity modeling.
• Experience with digital behavioral data and event-based analytics platforms.

Responsibilities

• Lead data analysis to transform how newsroom, product, marketing, and advertising use data to boost subscriptions and engagement.
• Use SQL and statistics to identify conversion, retention, churn and lifetime value opportunities.
• Conduct audience segmentation and AI-enabled analytics.
• Collaborate with cross-functional teams to drive data-driven decisions.

Skills

Product analytics

SQL proficiency

Python or R

Statistical analysis

BigQuery/dbt

Audience segmentation

Tools

BigQuery

dbt

Google Analytics

Mixpanel

Amplitude

Adobe Analytics

Job description

Insight Global is seeking a Lead Data Analyst in Philadelphia to transform how newsroom, product, marketing, and advertising teams leverage data to grow digital subscriptions and audience engagement.

You will use SQL, statistical analysis, audience segmentation, and AI-enabled analytics to uncover conversion, retention, churn, and lifetime value opportunities. Hybrid work arrangement with onsite presence in Philadelphia.