Head of Audience Growth & Engagement

Hearst Corporation; Houston (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Physical Wellbeing: Medical, dental, &

Retirement plan with matching

Generous Paid Time Off

Parental Leave

Dependent Care Reimbursement

Emotional Wellbeing

Inclusive Health Services

Fertility Coverage

Pet Wellness Reimbursement

And more

Job summary

Hearst Corporation seeks a Senior Director of Audience Growth and Engagement to lead the next chapter of our digital strategy for the Houston Chronicle. This senior leader will oversee video, engagement, social platforms, and emerging platforms to build loyal audiences across Houston.

The role demands a data-informed, hands-on leader who can translate philosophy into newsroom strategy, daily operations and measurable results while embracing experimentation and AI to drive innovation.

Qualifications

• Significant experience leading audience growth, engagement, digital strategy or a related function in a news or media organization.
• Proven track record of developing viewership around franchise shows and YouTube strategy.
• Experience using data, experimentation and audience insights to improve reach, engagement and loyalty.

Responsibilities

• Lead audience growth and engagement strategy across platforms, formats and content teams.
• Develop new strategies for audience discovery and loyalty as search declines and distribution models evolve.
• Articulate a clear point of view on digital growth and turn it into actionable plans and operating practices.
• Coach teams with metrics at the forefront of decision-making; set goals and evaluate performance using audience data.

Skills

Audience growth

Engagement

Digital strategy

Data-informed

Experimentation

Leadership

Cross-functional

Editorial judgment

AI

Tools

YouTube strategy

Job description

Hearst Corporation seeks a Senior Director of Audience Growth and Engagement to lead the next chapter of our digital strategy for the Houston Chronicle. This senior leader will oversee video, engagement, social platforms, and emerging platforms to build loyal audiences across Houston.

The role demands a data-informed, hands-on leader who can translate philosophy into newsroom strategy, daily operations and measurable results while embracing experimentation and AI to drive innovation.