Hybrid Roadmap PMM — Shape the Vision

DocuSign; Seattle (WA); Hybrid; USD 115,000 - 164,000; Full time

Benefits offered by this job

Paid Time Off

Health Benefits

Retirement Plans

Learning and Development

Parental Leave

Job summary

DocuSign is seeking a Roadmap Product Marketing Manager to bridge product innovation with market demand. You will lead the development and communication of product roadmaps, translating complex tech into compelling value propositions for diverse audiences.

This individual contributor role reports to the Director of Roadmap and Innovation Marketing, requiring strong strategic thinking, operational rigor, and exceptional communication to drive market success.

Qualifications

• 5+ years of experience in B2B SaaS or enterprise tech product marketing.
• Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives.
• Bachelor's degree in Marketing, Business, Computer Science, or related field.

Responsibilities

• Drive development and maintenance of internal and external product roadmaps, with tailored cuts for different audiences.
• Translate complex features into clear value propositions for diverse audiences.
• Manage communications related to roadmap updates, milestones, and strategic shifts.
• Gather market intelligence, competitive analysis, and customer feedback to inform prioritization.
• Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement.
• Assist product naming to ensure consistency and brand alignment.
• Analyze workflows to identify inefficiencies and implement best practices for release management.
• Develop and monitor KPIs to assess roadmap communication effectiveness.

Skills

B2B SaaS

IT buyer personas

GTM programs

Education

Bachelor's degree

MBA

Tools

Marketing tools

Job description

DocuSign is seeking a Roadmap Product Marketing Manager to bridge product innovation with market demand. You will lead the development and communication of product roadmaps, translating complex tech into compelling value propositions for diverse audiences.

This individual contributor role reports to the Director of Roadmap and Innovation Marketing, requiring strong strategic thinking, operational rigor, and exceptional communication to drive market success.