Retail Strategy & Activation Manager - Hybrid Minneapolis

Publicis Groupe; Minneapolis (MN); Hybrid; USD 75,000 - 108,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Mars United℠ Commerce, part of Publicis Groupe, seeks a Manager, Retail Consultancy to lead commerce program development for a Fortune 500 CPG brand with Target. The role requires residing within commutable distance to the Minneapolis office for a hybrid schedule and involves end-to-end project leadership, budgeting, and client/vendor relations.

You will guide retailer media plans, collaborate with cross-functional teams, and oversee tactics from briefing to activation, with travel as needed.

Qualifications

• Bachelor's degree in advertising, marketing, business, or related field.
• 5–7 years' experience in marketing or media at retail.
• Proven project management experience.
• Experience with retail media networks and media vendors.
• Strategic thinking for Shopper Marketing programs and day-to-day management.
• Strong decision making based on industry knowledge.
• Passion for growing client business and improving results.
• Excellent listening, written and verbal communication, and interpersonal skills.

Responsibilities

• Develop optimal strategies, concepts and tactics with cross-functional teams.
• Direct the work of junior account staff and ensure timelines are met.
• Manage implementation of key client projects and budgets.
• Build strong relationships with retailer contacts and vendors.
• Oversee ad ops requirements and reporting with the team.
• Collaborate with external vendors/agencies on projects as needed.
• Activate partnerships with manufacturers or properties.
• Identify retailer direct and manufacturer platforms.
• Develop and manage project timelines and budgets.
• Communicate project status and budget updates to clients.
• Plan retail extensions of brand programs and manage approvals.
• Measure post-promotion results using client and agency data.
• Some travel may be required.

Skills

Project management

Retail media networks

Strategic thinking

Decision making

Communication skills

Attention to detail

Interpersonal skills

Presentation skills

Education

Bachelor's degree in advertising, marketing, business, or related field

Job description

Mars United℠ Commerce, part of Publicis Groupe, seeks a Manager, Retail Consultancy to lead commerce program development for a Fortune 500 CPG brand with Target. The role requires residing within commutable distance to the Minneapolis office for a hybrid schedule and involves end-to-end project leadership, budgeting, and client/vendor relations.

You will guide retailer media plans, collaborate with cross-functional teams, and oversee tactics from briefing to activation, with travel as needed.