Programmatic Performance Manager – OTT/CTV Growth

DIRECTV; New York (NY); Hybrid; USD 92,000 - 138,000; Full time

Job summary

DIRECTV, New York City-based, seeks a detail-oriented Programmatic Performance Management professional to join our digital advertising team. This role sits at the intersection of technology, data, and strategy, driving performance across our programmatic OTT/CTV product suite.

You will report on Looker and external platforms, partner with cross-functional teams, and help optimize delivery and revenue. The ideal candidate has 1–4 years of digital advertising experience, strong analytical skills,

Qualifications

• Bachelor’s degree in marketing/advertising or related field.
• 1–4 years in digital advertising or related internship.
• Understanding of programmatic concepts (RTB, PMP, programmatic guaranteed).
• Strong analytical, communication, and Excel skills.

Responsibilities

• Report and manage campaigns in Looker and SSP/Ad Serving tech.
• Support client requests and KPI targeting analyses.
• Monitor programmatic performance and optimize revenue.
• Develop and share pacing reports with DSP partners.
• Collaborate with cross-functional teams in a fast-paced environment.

Skills

Analytical thinking

Cross-functional teamwork

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

MS Office

Excel

Pivot tables

Job description

DIRECTV, New York City-based, seeks a detail-oriented Programmatic Performance Management professional to join our digital advertising team. This role sits at the intersection of technology, data, and strategy, driving performance across our programmatic OTT/CTV product suite.

You will report on Looker and external platforms, partner with cross-functional teams, and help optimize delivery and revenue. The ideal candidate has 1–4 years of digital advertising experience, strong analytical skills,