Senior Programmatic Activation Lead

Haymarket Media US; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive compensation

Health plans

Vacation & leave

Job summary

Haymarket Media, Inc. in New York, NY is seeking a Programmatic Activation Specialist to join the Commercial Operations team on a hybrid schedule.

You will act as the liaison between the Haylo programmatic product and sales, clients, and tech partners to drive programmatic opportunities. The ideal candidate has 5+ years in media planning or programmatic operations, with strong project management and cross‑functional collaboration skills.

Qualifications

• 5+ years in media planning, programmatic or commercial operations in digital media or publishing.
• Bachelor’s degree or higher in a related field.
• Familiarity with media planning and RFP proposal responses a plus.
• Ability to test new ideas and drive business growth.
• Comfortable with technical stakeholders, ad servers and data passbacks.

Responsibilities

• Maintain Haylo Master document with best practices and FAQs.
• Operationally project manage Haylo commercial initiatives across groups.
• Collaborate on Haylo proposal templates with Strategy teams.
• Lead operationalization lifecycle of Haylo product creation with cross‑department workflows.
• Translate business goals into formal product requirements for development.
• Act as liaison between commercial sales leadership and Engineering for Haylo.
• Oversee Haylo EHR campaign execution with the vendor.
• Coordinate launch beta tests to validate data passbacks.
• Author end‑to‑end Haylo SOPs across departments.
• Own final sign‑off for product launches with cross‑functional teams.
• Define metric tracking and Looker dashboards with BI for product performance.
• Support Account Management during initial live campaigns.

Skills

Programmatic advertising

Media planning

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor’s degree or higher

Tools

Campaign Manager 360

Sizmek

DoubleVerify

Ad servers

Job description

Haymarket Media, Inc. in New York, NY is seeking a Programmatic Activation Specialist to join the Commercial Operations team on a hybrid schedule.

You will act as the liaison between the Haylo programmatic product and sales, clients, and tech partners to drive programmatic opportunities. The ideal candidate has 5+ years in media planning or programmatic operations, with strong project management and cross‑functional collaboration skills.