Manager, Retirement Product Marketing
Automatic Data Processing, Inc.
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Benefits offered by this job
Job summary
Automatic Data Processing, Inc. (ADP) Retirement Services is seeking a Manager of Product Marketing to shape market strategy, craft compelling positioning, and drive adoption of retirement solutions.
You will partner with Sales, Product, Operations, and Marketing to develop messaging, launch plans, and demand-generation programs that boost awareness and revenue. The role emphasizes strategic thinking, strong communication, and deep understanding of retirement industry needs, with a hybrid work
Qualifications
- 4+ years of experience in financial services marketing, product marketing, retirement services, or related disciplines.
- At least 2 years of product marketing experience or direct experience selling retirement plan solutions.
- Experience developing product positioning, messaging, and go-to-market strategies.
- Proven ability to partner effectively with sales organizations and support revenue-generating initiatives.
- Strong understanding of retirement plan solutions and the retirement services marketplace.
- Excellent written, verbal, presentation, and communication skills.
- Ability to simplify complex concepts and communicate effectively to both internal and external audiences.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Responsibilities
- Develop positioning and differentiated messaging that communicates value of ADP Retirement Services solutions.
- Create buyer-centric messaging for sponsors, advisors, TPAs, and other audiences.
- Translate product capabilities into clear market-facing communications.
- Maintain consistency across product messaging and brand standards.
- Lead go-to-market strategies for new products, enhancements, and initiatives.
- Partner with cross-functional stakeholders to ensure successful launches and adoption.
- Create launch plans, messaging frameworks, sales enablement materials, and campaigns.
- Monitor launch effectiveness and optimize performance.
Skills
Job description
ADP Retirement Services is hiring a Manager, Product Marketing.
- Are you passionate about bringing innovative retirement solutions to market and helping organizations understand the value they can deliver?
- Do you enjoy partnering with sales, product, and business leaders to develop compelling messaging, launch strategies, and go-to-market programs that drive measurable business growth?
- Are you energized by turning market insights, competitive intelligence, and customer needs into differentiated product positioning that helps win in the marketplace?
If so, this may be the opportunity you've been searching for.
As a Manager, Product Marketing within Retirement Services, you will play a critical role in shaping how ADP brings retirement solutions to market. You'll serve as the bridge between product strategy, sales execution, and customer needs by developing positioning, messaging, launch plans, and marketing programs that drive awareness, demand, and business growth.
You will partner closely with teams across Sales, Service, Operations, Business Development, Competitive Intelligence, and Marketing to ensure ADP Retirement Services solutions are positioned effectively and differentiated in a competitive marketplace. Success in this role requires strong strategic thinking, product marketing expertise, communication skills, and a deep understanding of customer and advisor needs within the retirement industry.
- Develop compelling positioning and differentiated messaging that clearly communicates the value of ADP Retirement Services solutions.
- Create buyer-centric messaging that resonates with plan sponsors, advisors, TPAs, and other key audiences.
- Translate complex product capabilities, technology features, and service offerings into clear and impactful market-facing communications.
- Maintain consistency across product messaging and brand standards.
- Lead the development and execution of go-to-market strategies for new products, enhancements, and strategic initiatives.
- Partner with cross-functional stakeholders to ensure successful product launches and adoption.
- Create launch plans, messaging frameworks, sales enablement materials, and communication strategies.
- Monitor launch effectiveness and make recommendations to optimize performance and market impact.
- Develop an outside-in perspective of the retirement marketplace, industry trends, customer needs, and competitive dynamics.
- Partner with Business Development and Competitive Intelligence teams to identify market opportunities and competitive differentiation.
- Conduct market analysis, competitive assessments, and customer research to inform strategic decision-making.
- Translate market insights into actionable recommendations that support product strategy and growth initiatives.
- Equip sales teams with tools, content, and messaging that help drive new business acquisition and deepen existing client relationships.
- Create impactful sales enablement resources including presentations, battle cards, fact sheets, brochures, videos, and thought leadership content.
- Support demand-generation activities by developing content and campaigns aligned to target buyer journeys.
- Partner with sales leaders to ensure marketing initiatives support business objectives and field needs.
- Create compelling marketing content for internal and external audiences across multiple channels.
- Ensure all product-related communications are accurate, compliant, and aligned with strategic objectives.
- Develop thought leadership, educational materials, client-facing content, and sales support assets.
- Maintain a deep understanding of ADP Retirement Services solutions, service models, and supporting technologies.
- Measure and analyze the effectiveness of product marketing programs, campaigns, launches, and sales enablement assets.
- Monitor utilization, engagement, and performance metrics to identify opportunities for optimization.
- Use data-driven insights to improve marketing effectiveness and business outcomes.
- Provide recommendations to enhance demand generation, product adoption, and overall go-to-market effectiveness.
- 4+ years of experience in financial services marketing, product marketing, retirement services, or related disciplines.
- At least 2 years of product marketing experience or direct experience selling retirement plan solutions.
- Experience developing product positioning, messaging, and go-to-market strategies.
- Proven ability to partner effectively with sales organizations and support revenue-generating initiatives.
- Strong understanding of retirement plan solutions and the retirement services marketplace.
- Excellent written, verbal, presentation, and communication skills.
- Ability to simplify complex concepts and communicate effectively to both internal and external audiences.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
A college degree is great but not required. What's more important is having the skills needed to perform successfully in this role.
Other acceptable experiences could include:
- Equivalent experience in Product Marketing, Marketing Strategy, Sales Enablement, Business Development, Financial Services, Retirement Services, Communications, or a related field.
- Military experience. We recognize and appreciate the unique leadership, adaptability, analytical thinking, communication, and problem-solving skills developed through military service and welcome those experiences in our organization.
- Experience marketing retirement plan, wealth management, employee benefits, or financial services solutions.
- Experience supporting advisor, accountant, broker-dealer, or financial intermediary channels.
- Knowledge of competitive intelligence, market research, and buyer journey development.
- Experience launching new products or services with measurable business results.
- Familiarity with marketing analytics, campaign measurement, and performance reporting.
- Experience developing thought leadership and content marketing strategies.
- Knowledge of retirement industry trends, regulations, and market dynamics.
- Shape Market Strategy. Influence how ADP Retirement Services solutions are positioned and brought to market.
- Drive Business Growth. Create programs and campaigns that directly support sales success and revenue generation.
- Be a Market Expert. Stay connected to industry trends, customer needs, and competitive dynamics that influence business strategy.
- Collaborate Across Functions. Partner with leaders across Product, Sales, Operations, Marketing, and Business Development.
- Lead Through Innovation. Help bring new ideas, products, and solutions to market with measurable impact.
- Join a culture that values innovation, collaboration, inclusion, and continuous growth.
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Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $86,600.00 - USD $161,600.00 / Year* *Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.
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