Hybrid Online Programs Marketing Coordinator

University of Cincinnati; Cincinnati (OH); Hybrid; USD 52,000 - 78,000; Full time

Benefits offered by this job

Tuition remission

Comprehensive health coverage

Robust retirement plans

Work-life balance with holidays and UW

Paid parental leave

Job summary

University of Cincinnati is seeking an experienced marketing professional to develop and implement strategic marketing plans for UC Online. You will lead promotional campaigns, coordinate public relations efforts, and analyze advertising performance to improve results.

The role requires collaboration with academic programs and stakeholders, budget oversight, and a focus on data-driven decision making to support student recruitment and program launches.

Qualifications

• Bachelor's Degree in Communications, Education, Graphic Arts, Liberal Arts, Marketing, or related field.
• Five years of relevant work experience or equivalent training required.

Responsibilities

• Develop, coordinate, implement and revise marketing plans and promotional materials.
• Plan ads and media mix; develop customer and department profiles.
• Coordinate public relations campaigns and track results.
• Prepare and report marketing data related to advertising programs.
• Coordinate marketing initiatives for new academic program launches.

Skills

Marketing strategy

Public relations

Advertising

Budget management

Print materials

Media planning

Education

Bachelor's Degree in Communications

Job description

University of Cincinnati is seeking an experienced marketing professional to develop and implement strategic marketing plans for UC Online. You will lead promotional campaigns, coordinate public relations efforts, and analyze advertising performance to improve results.

The role requires collaboration with academic programs and stakeholders, budget oversight, and a focus on data-driven decision making to support student recruitment and program launches.