Online Marketing Coordinator, UC Online

University of Cincinnati; Cincinnati (OH); Hybrid; USD 52.000 - 78.000; Vollzeit

Benefits dieser Stelle

Tuition remission

Comprehensive health coverage

Robust retirement plans

Work-life balance with holidays and UW

Paid parental leave

Zusammenfassung

University of Cincinnati is seeking an experienced marketing professional to develop and implement strategic marketing plans for UC Online. You will lead promotional campaigns, coordinate public relations efforts, and analyze advertising performance to improve results.

The role requires collaboration with academic programs and stakeholders, budget oversight, and a focus on data-driven decision making to support student recruitment and program launches.

Qualifikationen

• Bachelor's Degree in Communications, Education, Graphic Arts, Liberal Arts, Marketing, or related field.
• Five years of relevant work experience or equivalent training required.

Aufgaben

• Develop, coordinate, implement and revise marketing plans and promotional materials.
• Plan ads and media mix; develop customer and department profiles.
• Coordinate public relations campaigns and track results.
• Prepare and report marketing data related to advertising programs.
• Coordinate marketing initiatives for new academic program launches.

Kenntnisse

Marketing strategy

Public relations

Advertising

Budget management

Print materials

Media planning

Ausbildung

Bachelor's Degree in Communications

Jobbeschreibung

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co‑op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.

UC is a mission‑driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

About UC Online

UC Online is the University of Cincinnati’s online division, bringing UC’s nationally recognized programs to students who need the flexibility of online learning. We support students at every stage, from their first inquiry through graduation, with a focus on quality and innovation.

Student success drives everything we do. We use data to help students find the right program, stay on track, and reach their goals - giving them access to practical, research-informed education from a university with a long track record of innovation.

This is a hybrid role for candidates based in Ohio, Indiana, or Kentucky. You’ll need to live in the Cincinnati Tri‑State area and be able to commute to UC’s Main Campus as needed. Remote work follows university policy and is subject to change.

Job Overview

Responsible for the development/implementation of marketing plans, public relations, advertisements, display needs, catalogs, and special projects.

Essential Functions

• Develop, coordinate, implement and revise marketing plans and promotional materials.
• Develop customer and department profiles; plan ads and media mix.
• Assess, develop and coordinate public relations campaigns.
• Monitor, track and evaluate results; recommend changes.
• Compile, update and report marketing data related to advertising and marketing programs.
• Manage relationships with academic program directors and stakeholders.
• Coordinate marketing initiatives for new academic program launches.
• Assist with the design, layout and writing of print materials.
• Prepare/submit for approval budget and quarterly revision.
• Recommend cost containment proposals where applicable.
• Coordinate/evaluate bidding process regarding advertising and promotional materials.
• Monitor progress/quality of bid packages.
• Ensure student artists meet quality and style work standards.
• Determine program schedules, deadlines, etc.
• Perform related duties based on departmental need.

Required Education

• Bachelor's Degree in Communications, Education, Graphic Arts, Liberal Arts, Marketing, or related field.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

One (1) year of experience in development and implementation of marketing and/or advertising plans.

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

Compensation And Benefits

UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:

Salary/Hourly Pay Rate Information: [[custRCM_PostingSalary]]

Comprehensive Tuition Remission

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

Robust Retirement Plans

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

Real Work-Life Balance

UC prioritizes work‑life balance with a generous time‑off policy, including:
Vacation and sick time
11 paid holidays and additional end‑of‑year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents

Additional Benefits Include

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities

To learn more about why UC is a great place to work, please visit our Careers Page.

UC is an E‑Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process. Click here for a list of acceptable documents.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.