Hybrid NYC Email & SMS Campaign Producer

Marc Fisher Footwear; New York (NY); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental & Vision

401k Plan with company match

15+ Paid Holidays

Summer Fridays

15 PTO days

Company paid life insurance at 2xalary

Employee Discount

Pet Insurance

Job summary

Marc Fisher Footwear is seeking an Email/CRM Production Specialist to build, deploy, and optimize high-volume email and SMS campaigns across multiple brands. You’ll own end-to-end production from templates to QA and scheduling, while maintaining automated lifecycle programs to drive engagement.

The role is based in New York City on a hybrid schedule (3 days in office / 2 days remote) and reports to the Senior Manager, CRM.

Qualifications

• 2–3 years of hands-on email marketing experience, preferably in fashion, footwear, apparel, or retail ecommerce.
• Strong familiarity with ESPs & marketing automation technologies (Klaviyo preferred).
• Proficiency in HTML/CSS for email customization (or ability to work with templates).
• Demonstrated ability to build campaigns from scratch and execute high-volume email calendars.
• Exceptional organizational and project management skills with meticulous attention to detail.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Knowledge of email deliverability best practices and list management.
• Experience with SMS marketing + automated triggers.

Responsibilities

• Build and schedule daily email and SMS campaigns from concept through deployment across multiple footwear brands.
• Develop and maintain automated email triggers including welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns.
• Execute end-to-end campaign production: audience segmentation, email building from templates or HTML, QA testing, scheduling, and deployment.
• Execute A/B testing on subject lines, content, send times, and creative elements to optimize performance.
• Maintain and update site pop-ups and sign up forms.
• Perform QA testing across desktop/mobile and major email clients.
• Monitor deliverability, list health, and CAN-SPAM compliance.
• Coordinate with marketing, merch & creative for asset delivery and correct execution.

Skills

Email marketing

ESP/Klaviyo

HTML/CSS

Campaign management

Project management

Multitasking

Deliverability

SMS marketing

Tools

Klaviyo

Job description

Marc Fisher Footwear is seeking an Email/CRM Production Specialist to build, deploy, and optimize high-volume email and SMS campaigns across multiple brands. You’ll own end-to-end production from templates to QA and scheduling, while maintaining automated lifecycle programs to drive engagement.

The role is based in New York City on a hybrid schedule (3 days in office / 2 days remote) and reports to the Senior Manager, CRM.