Hybrid Media Planner | Integrated Campaigns & Analytics

Prophet

Chicago (IL)

On-site

USD 60,000 - 70,000

Full time

8 hours ago

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Job summary

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and traditional channels, including programmatic, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns end-to-end with strong vendor relationships.

The ideal candidate has 2+ years of media planning experience, hands-on digital exposure, and proficiency with planning tools.

Qualifications

2+ years of media planning experience across digital and offline channels.
Understanding of media planning across brand, demand gen, and lead capture.
Experience with digital planning and research tools (MRI, Kantar, Commspoint).
Experience with digital campaign activation (trafficking sheets, URL tracking).
Experience with media buying platforms (MediaOcean, Strata, Nexelus).
Strong organizational and planning skills with attention to detail.
Experience managing campaigns with KPI-driven optimization.
Bachelor’s degree in media planning or related field.

Responsibilities

Develop and execute integrated media plans across digital and traditional channels with clear rationale for recommendations.
Conduct audience, competitive, and category research to inform channel and budget choices.
Manage campaign lifecycles from planning to tracking and optimization.
Support vendor RFP evaluation and negotiations.
Own activation processes (trafficking sheets, URL tagging) and reporting.
Create client presentations and contribute to calls and reviews.
Collaborate with internal teams and external partners for efficiency.
Handle media reconciliation and billing for accounts.