Strategic Media Planner: Digital & Traditional Campaigns

Prophet; Austin (TX); On-site; USD 60,000 - 70,000; Full time

Job summary

Prophet is seeking a strategic, results-driven Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, video, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns to KPIs.

The role requires hands-on planning, activation, optimization, and strong client/vendor communication. Located in or commuting to Atlanta, Austin, or Chicago with 3+ days in the office; salary range

Qualifications

• 2+ years of media planning experience across digital and traditional channels.

Responsibilities

• Develop and execute integrated media plans across digital and traditional channels with a clear rationale for channel and plan recommendations.
• Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations.
• Manage campaign life cycle deliverables across research, planning, execution, tracking, and optimization.
• Support vendor RFP evaluation and negotiations.
• Own campaign activation processes (trafficking sheets, URL tracking, tagging).
• Build presentation materials and contribute to client status calls and presentations.
• Assist with campaign reporting activities and optimize based on data insights.
• Coordinate with client engagement leads and external teams for operational efficiency.
• Handle media reconciliation and billing for accounts.
• Support needs of direct manager and Media Directors.

Skills

Media planning

Digital + offline

Client-facing communication

Project management

Analytical thinking

Excel/PowerPoint

Team collaboration

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

MRI / Kantar

MediaOcean / Strata

Nexelus

Ad Ops / Analytics tagging

Job description

Prophet is seeking a strategic, results-driven Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, video, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns to KPIs.

The role requires hands-on planning, activation, optimization, and strong client/vendor communication. Located in or commuting to Atlanta, Austin, or Chicago with 3+ days in the office; salary range