Hybrid MarTech Operations Lead - Data Flow & Integrations

NinjaOne; Colorado; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Unlimited PTO

Hybrid remote

Growth opportunities

Job summary

NinjaOne seeks a Marketing Technology Systems Senior Specialist to own day-to-day administration of the MarTech stack, ensure data integrity, and manage integrations across Pardot, Salesforce, ABM tools, and analytics. The role focuses on data flows, reliability, and proactive issue detection within a hybrid in-office/remote setup.

You will configure, monitor, and audit integrations while collaborating with analytics, marketing operations, and vendor teams to optimize performance and governance.

Qualifications

• Bachelor's degree or equivalent practical experience in a technical or marketing discipline
• 3-5 years in Marketing Operations role, specifically focused on Marketing Technology or Systems Administration
• Proficiency working with Marketing Automation Platform (MAP) Pardot, Salesforce.com, iPaaS tools (Workato, Tray.io), ABM platforms (6sense, Demandbase), content intelligence tool (PathFactory)
• Exposure and understanding of global compliance regulations (GDPR, CCPA, CASL)
• Demonstrated ability to use AI tools (ChatGPT, Claude, or equivalent) to meaningfully accelerate operational work
• Additional technology experience with content enablement platform (Highspot), webinar technology (BrightTalk, or Zoom events), event technology (Bizzabo or Swoogo), and/or web analytics (Google Analytics or Snowplow)
• Experience designing prompt-driven workflows or AI-assisted automations in an operations or systems context
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

Responsibilities

• Platform administration across the MarTech stack and daily monitoring of health and performance
• Manage day-to-day access, RBAC, and maintain an access log for marketing platforms
• Configure field mappings, object relationships, workflows, and automation settings across tools
• Monitor uptime, sync errors, API rate limits, workflow failures, and broken automations with SLAs
• Review vendor release notes and brief teams on relevant changes before rollout
• Own and maintain the integration map and monitor native connectors, iPaaS, and APIs
• Enforce data flow standards, naming conventions, ID resolution, deduplication, and sync cadence
• Audit broken syncs, silent failures, and data discrepancies between systems
• Gate new tool procurement via governance checklist
• Maintain UTM taxonomy and ensure tagging/compliance across campaigns and vendors

Skills

MAP administration

Salesforce admin

Pardot

ABM platforms

Workato

Tray.io

Data integration

AI tools usage

GA/Analytics

Education

Bachelor's degree or equivalent

Tools

PathFactory

Highspot

BrightTalk

Bizzabo

Swoogo

Google Analytics

Snowplow

Job description

NinjaOne seeks a Marketing Technology Systems Senior Specialist to own day-to-day administration of the MarTech stack, ensure data integrity, and manage integrations across Pardot, Salesforce, ABM tools, and analytics. The role focuses on data flows, reliability, and proactive issue detection within a hybrid in-office/remote setup.

You will configure, monitor, and audit integrations while collaborating with analytics, marketing operations, and vendor teams to optimize performance and governance.