Hybrid Marketo Automation Lead for Global Brands

FREEMAN; Texas; Hybrid; USD 90,000 - 120,000; Full time

Job summary

The Freeman Company seeks a hands-on Marketing Automation Specialist to own day-to-day Marketo Engage operations for Sparks and 3D Exhibits. You will build, launch, and report on programs across email, digital, and events, working with campaign teams to translate briefs into well-structured automations.

Ideal candidates have 5+ years with Marketo Engage, a Bachelor’s degree, and strong SQL-like thinking for data hygiene and reporting. Hybrid work with in-office 2–3 days/week in the US preferred.

Qualifications

• 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations.
• Bachelor's Degree from an accredited four year college or university is required.
• Proven ability to build and launch end-to-end Marketo programs - emails, landing pages, forms, smart lists, and campaigns.
• Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance.
• Understanding of event programs end-to-end - invite strategy, reminders, and post-event follow-up.

Responsibilities

• Own day-to-day Marketo execution across a shared instance for multiple brands - program creation, email builds, landing pages, and reporting.
• Translate briefs into fully built Marketo programs, ensuring assets are set up correctly, QA'd, and deployed on schedule.
• Build and manage email, digital, and event Marketo programs end-to-end with Salesforce sync.
• Serve as the primary Marketo point of contact for stakeholders, managing timelines and execution.
• Collaborate with Analytics & Insights on campaign reporting and adapt to the Salesforce consolidation initiative.

Skills

Marketo Engage

Campaign execution

Analytics & reporting

Marketing strategy

Education

Bachelor's Degree

Tools

Salesforce CRM

Marketo Engage (platform)

Job description

The Freeman Company seeks a hands-on Marketing Automation Specialist to own day-to-day Marketo Engage operations for Sparks and 3D Exhibits. You will build, launch, and report on programs across email, digital, and events, working with campaign teams to translate briefs into well-structured automations.

Ideal candidates have 5+ years with Marketo Engage, a Bachelor’s degree, and strong SQL-like thinking for data hygiene and reporting. Hybrid work with in-office 2–3 days/week in the US preferred.