Remote Senior Marketo Operations Expert

OpenKrill; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Nortal is seeking a hands-on Marketo Operations Expert to join a global MarTech team. You will build Marketo programs, manage data flows, and ensure system health while driving digital transformation in a B2B environment.

Ideal candidates have 4–7 years of Marketo Engage experience, proficiency with integrations, webhooks, SQL, and a strong understanding of ABM and Buying Groups. This role offers a fully remote work model with opportunities to grow into Adobe Experience Platform.

Qualifications

• 4-7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment.
• Expert-level proficiency in Marketo Engage: Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, Segmentations.
• Experience with custom and out-of-the-box Marketo integrations, including bi-directional syncs with Adobe, social platforms, event/webinar platforms, and lead capture apps.
• CRM knowledge including workflows, Process Builder, and campaign member management.
• HTML/CSS for email templates and landing pages; JavaScript for tracking, forms, and API integrations.
• API integrations, webhook configurations, RESTful services; SQL/data queries; data integration patterns/ETL concepts.
• Understanding of Adobe Experience Cloud components and MarTech stack data flows across CRM, marketing automation, and analytics.
• Knowledge of ABM/Buying Groups in a B2B context and cross-functional MarTech teamwork.
• Governance and regulatory compliance (GDPR, CASL, CAN-SPAM, CCPA).
• Experience applying AI tools in marketing operations and data-driven projects.

Responsibilities

• Own the end-to-end setup of Marketo programs (smart campaigns, segmentations, asset management).
• Collaborate with the data team to filter, purge, and optimize data moving in/out of Marketo.
• Apply Buying Groups knowledge to reflect client business transformation in Marketo.
• Maintain and optimize webhooks and CRM syncs across the MarTech stack.
• Proactively learn and adopt new Adobe ecosystem technologies (AEP, CJA).

Skills

Marketo Engage

CRM integration

HTML/CSS

JavaScript

RESTful APIs

Data integration

ETL concepts

GDPR/CASL/CCPA compliance

Adobe Experience Platform (AEP)

SQL

Buying Groups/B2B

Education

Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or related field

Marketo Certified Expert (required)

Tools

Marketo Engage

Adobe Experience Platform (AEP)

Customer Journey Analytics (CJA)

LinkedIn/Facebook/Zoom/ON24/Webex integrations

Job description

Nortal is seeking a hands-on Marketo Operations Expert to join a global MarTech team. You will build Marketo programs, manage data flows, and ensure system health while driving digital transformation in a B2B environment.

Ideal candidates have 4–7 years of Marketo Engage experience, proficiency with integrations, webhooks, SQL, and a strong understanding of ABM and Buying Groups. This role offers a fully remote work model with opportunities to grow into Adobe Experience Platform.