Hybrid Marketing Specialist — Growth & Campaigns

MSUFCU; East Lansing (MI); Hybrid; USD 57,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Life insurance

Long-term disability

PTO 26 days

Volunteer time off

Paid holidays

401(k) match

Tuition reimbursement

Parental leave

Job summary

MSU Federal Credit Union in East Lansing seeks a Marketing Specialist to execute campaigns, write content, and manage branding across channels. The role requires collaboration with internal partners, vendors, and event representation to drive member growth and engagement.

The position is hybrid (onsite 2 days/week) at the HQ in East Lansing with occasional evenings and weekends for events. Salary ranges from $57,000 to $64,000, with comprehensive benefits.

Qualifications

• Bachelor’s Degree in marketing, communications, public relations, business (required)
• Proven understanding of marketing funnel and concepts
• Ability to analyze results and create reports related to marketing promotions
• Proficient in Microsoft Office, InDesign, and Trello
• Graphic design knowledge (Illustrator/Photoshop) helpful
• Ability to manage multiple campaigns and meet deadlines
• Strong written and verbal communication skills

Responsibilities

• Develop and execute marketing campaigns according to annual plan
• Drive growth through new member acquisition and upsell opportunities
• Collaborate with business units and partners on campaigns
• Write marketing content to promote products and services
• Ensure brand consistency and error-free materials
• Coordinate with Creative Services on marketing assets
• Analyze campaign results and report performance
• Represent the Credit Union at campus and community events

Skills

Marketing strategy

Campaign planning

Content writing

Branding

Data analysis

MS Office

InDesign

Illustrator

Trello

Education

Bachelor’s degree in marketing/communications/business

Tools

MS Office

InDesign

Trello

Illustrator

Photoshop

Job description

MSU Federal Credit Union in East Lansing seeks a Marketing Specialist to execute campaigns, write content, and manage branding across channels. The role requires collaboration with internal partners, vendors, and event representation to drive member growth and engagement.

The position is hybrid (onsite 2 days/week) at the HQ in East Lansing with occasional evenings and weekends for events. Salary ranges from $57,000 to $64,000, with comprehensive benefits.